Long Tail Keywords Strategy For Reaching The Targeted Audience
One of the main goals that you are going to set in front of yourself once you start producing and marketing your articles, is to have them reach as many readers as possible and to leave maximum impact on those readers.
Long tail keyword strategy will enable you to better analyze your readership base, better understand their needs and expectations and thus tailor your following articles accordingly.
The articles prepared and written in this way will ensure the maximal possible marketing performance.
Long tail keywords are very efficient in a great number of online marketing strategies nowadays, for the simple fact they enable you to rank more easily within a desired niche, while sacrificing very little in the process.
These keywords are by their very definition as specific as possible, filtering the readership base to the selected number interested in just what you have to offer.
For example, if you have a website that promotes your wedding decoration services, you will want to narrow down the number of the visitors to those who are actually considering to purchase your decoration solutions.
Therefore, optimizing your website for long tail keyword such as 'wedding decorations for tables' will be easier, more effective and result-driven, than optimizing it for a broader keyword 'wedding', that does have more monthly searches, but includes least people who are actually looking for decoration solutions for their wedding.
Long tail keyword optimization actually leads to a paradox that at first seems hard to understand - you are actually aiming and optimizing for a lesser group of people, but exactly because of that you will achieve an increase in a click - through rate of your articles.
If you perform some additional analysis to determine what key-phrases related to your niche people search for the most, when they are looking to find a solution for their problem.
One of the very useful tools that you can use in the process is Google's free keyword tool, that will give you the number of monthly searches for the given keyword, the estimated competition of the advertisers that are paying for that particular keyword, its estimated average cost per click, as well as the possibility to see the related search terms and sort your results in any given way.
This tool is perfect to discover long tail keywords related to your area of expertise that people are searching for, apply those discoveries in your article marketing strategy and consequently generate handsome conversions.
Long tail keyword strategy will enable you to better analyze your readership base, better understand their needs and expectations and thus tailor your following articles accordingly.
The articles prepared and written in this way will ensure the maximal possible marketing performance.
Long tail keywords are very efficient in a great number of online marketing strategies nowadays, for the simple fact they enable you to rank more easily within a desired niche, while sacrificing very little in the process.
These keywords are by their very definition as specific as possible, filtering the readership base to the selected number interested in just what you have to offer.
For example, if you have a website that promotes your wedding decoration services, you will want to narrow down the number of the visitors to those who are actually considering to purchase your decoration solutions.
Therefore, optimizing your website for long tail keyword such as 'wedding decorations for tables' will be easier, more effective and result-driven, than optimizing it for a broader keyword 'wedding', that does have more monthly searches, but includes least people who are actually looking for decoration solutions for their wedding.
Long tail keyword optimization actually leads to a paradox that at first seems hard to understand - you are actually aiming and optimizing for a lesser group of people, but exactly because of that you will achieve an increase in a click - through rate of your articles.
If you perform some additional analysis to determine what key-phrases related to your niche people search for the most, when they are looking to find a solution for their problem.
One of the very useful tools that you can use in the process is Google's free keyword tool, that will give you the number of monthly searches for the given keyword, the estimated competition of the advertisers that are paying for that particular keyword, its estimated average cost per click, as well as the possibility to see the related search terms and sort your results in any given way.
This tool is perfect to discover long tail keywords related to your area of expertise that people are searching for, apply those discoveries in your article marketing strategy and consequently generate handsome conversions.
