What is Syndication and How Does it Work?
There are lots of different types of syndication online, here we will look at how this works in terms of the online market place and the impact which this can have on both your traffic and also your sales.
If you think about it, the more places in which you material appears, the more likely you are to generate sales.
Therefore with many of the online software packages there are ways of syndicating content to a variety of platforms and sites.
Probably one of the most simple ways of doing this is by using plugins which can be added to your site, which for example send your content as it is published out to twitter and the other media platforms.
This can be a great way of reaching potential clients who may not necessarily have access to your material as knowing twitter, I certainly only personally know a small amount of my followers on this platform.
RSS feeds can be a great way of distributing your content.
When someone signs up to your RSS feed they will get a constant stream of updates from your materials.
If people are interested in the content which you are producing again this can be a really great way of getting your material to lots of people.
Article syndication can raise some eyebrows, if you are to submit the same article to multiple websites.
However, if you do the big ones first, in my experience some of the smaller sites will still publish your material, meaning additional links back to your site and also further opportunity to generate traffic.
Remember these links back to your site, will remain there for as long as you want them to, so this can be a really important part of your websites off site SEO.
Articles are a really great way of generating links, as this provides you with the perfect opportunity to demonstrate your expertise in a particular area or topic, effectively building a relationship with potential customers.
Video syndication is another great service, which can distribute your video through to a wide variety of platforms, which you may not otherwise have access to.
Again this has many of the benefits of article marketing, but also goes one step further as it actually means that you are directly engaging with your audience.
The syndication of video is worth investing in, as if people like your material they may either send the link to your video to their friends, or alternatively actually post your video on their site, which can rapidly increase the number of plays which you get.
All in all there are lots of syndication methods that should be considered as part of an online business, these can make big increases in your search engine rankings and should certainly be utilised.
If you think about it, the more places in which you material appears, the more likely you are to generate sales.
Therefore with many of the online software packages there are ways of syndicating content to a variety of platforms and sites.
Probably one of the most simple ways of doing this is by using plugins which can be added to your site, which for example send your content as it is published out to twitter and the other media platforms.
This can be a great way of reaching potential clients who may not necessarily have access to your material as knowing twitter, I certainly only personally know a small amount of my followers on this platform.
RSS feeds can be a great way of distributing your content.
When someone signs up to your RSS feed they will get a constant stream of updates from your materials.
If people are interested in the content which you are producing again this can be a really great way of getting your material to lots of people.
Article syndication can raise some eyebrows, if you are to submit the same article to multiple websites.
However, if you do the big ones first, in my experience some of the smaller sites will still publish your material, meaning additional links back to your site and also further opportunity to generate traffic.
Remember these links back to your site, will remain there for as long as you want them to, so this can be a really important part of your websites off site SEO.
Articles are a really great way of generating links, as this provides you with the perfect opportunity to demonstrate your expertise in a particular area or topic, effectively building a relationship with potential customers.
Video syndication is another great service, which can distribute your video through to a wide variety of platforms, which you may not otherwise have access to.
Again this has many of the benefits of article marketing, but also goes one step further as it actually means that you are directly engaging with your audience.
The syndication of video is worth investing in, as if people like your material they may either send the link to your video to their friends, or alternatively actually post your video on their site, which can rapidly increase the number of plays which you get.
All in all there are lots of syndication methods that should be considered as part of an online business, these can make big increases in your search engine rankings and should certainly be utilised.
