3 Quick Reminders When Using Dynamic Keyword Insertion
If you want your online marketing efforts to pay off, you should consider using dynamic keyword insertion. Also known as DKI, it is basically the process of inserting non-static keywords on online content according to relevancy. Before, Internet marketers use DKI solely for PPC or pay per click ads. But thanks to recent developments, website owners can now use this technology to improve the relevancy of their landing pages.
However, while it is true that DKI can make your job much easier, there are things that you should always remember when using a dynamic keyword insertion plugin for your ads or landing pages. According to experts, you have to be extremely careful when incorporating DKI in your online marketing strategies. It is because one simple mistake can put all of your efforts into waste.
First, you should be careful when entering codes and typing in keywords. Both beginners and experienced PPC managers can fall victim to an incorrect keystroke. It's just one small, unnoticeable mistake, right? But when it comes to dynamic keyword insertion, a misspelling, missing space, or extra punctuation can make all the difference between "spammy" web content and highly targeted ads and landing pages.
Because a dynamic keyword insertion plugin automatically changes keywords or phrases on your ads and landing pages according to relevancy, you should always double check the words and be extremely careful when typing in codes. As you may know, ads and web pages that contain misspellings and nonsensical words look extremely unprofessional. And instead of helping you attract more potential buyers or subscribers, they are scaring prospects away. So take the time to go over your list of keywords before you hit the "Enter" button.
Here's another reminder that you might have overlooked a couple of times. When using dynamic keyword insertion, either for your PPC ads or landing pages, you should avoid using broad match keywords. It is because if you're going to use such keywords, it will reduce the relevancy of your ads and landing pages. Keep in mind that people are more likely to click ads or visit web pages that are relevant to their searches. So it goes without saying that you're going to hold back the performance of your ads and landing pages if you're going to use broad match keywords.
And finally, you should use the right plugin for dynamic keyword insertion. By using the right DKI plugin, it will be easier for you to correct any keyword or coding-related mistake. Also, you don't have to manually re-upload dozens of corrected landing pages since all you have to do is edit the main template and the changes will be implemented on all landing pages.
However, while it is true that DKI can make your job much easier, there are things that you should always remember when using a dynamic keyword insertion plugin for your ads or landing pages. According to experts, you have to be extremely careful when incorporating DKI in your online marketing strategies. It is because one simple mistake can put all of your efforts into waste.
First, you should be careful when entering codes and typing in keywords. Both beginners and experienced PPC managers can fall victim to an incorrect keystroke. It's just one small, unnoticeable mistake, right? But when it comes to dynamic keyword insertion, a misspelling, missing space, or extra punctuation can make all the difference between "spammy" web content and highly targeted ads and landing pages.
Because a dynamic keyword insertion plugin automatically changes keywords or phrases on your ads and landing pages according to relevancy, you should always double check the words and be extremely careful when typing in codes. As you may know, ads and web pages that contain misspellings and nonsensical words look extremely unprofessional. And instead of helping you attract more potential buyers or subscribers, they are scaring prospects away. So take the time to go over your list of keywords before you hit the "Enter" button.
Here's another reminder that you might have overlooked a couple of times. When using dynamic keyword insertion, either for your PPC ads or landing pages, you should avoid using broad match keywords. It is because if you're going to use such keywords, it will reduce the relevancy of your ads and landing pages. Keep in mind that people are more likely to click ads or visit web pages that are relevant to their searches. So it goes without saying that you're going to hold back the performance of your ads and landing pages if you're going to use broad match keywords.
And finally, you should use the right plugin for dynamic keyword insertion. By using the right DKI plugin, it will be easier for you to correct any keyword or coding-related mistake. Also, you don't have to manually re-upload dozens of corrected landing pages since all you have to do is edit the main template and the changes will be implemented on all landing pages.
