Your Book Marketing Plan - Is Your Focus Right?
Have you really taken a look at your book marketing plan? Not just how you plan to promote and sell your books, but how you package your titles and layout your self-publishing (money-making) plan? Maybe you're not taking advantage of the full potential behind your written words, or you're not opening yourself to the realities of how small publishers survive.
Once you get a better grasp on what it really means to self-publish and sell books for money, you are more likely to take advantage of its benefits by thinking with your business mind instead of your fantasy world mind.
A Quick Example of Refocusing Your Book Marketing Plan For example, instead of focusing on promoting one long 400 page novel for an entire year that sells 2,500 copies at $16 retail and $7 wholesale no matter what you do and gives you $17,500 in revenue (common for a standard paperback being sold wholesale), maybe you should instead work your buns off writing at least three titles a year that are about half that size (maybe 150 to 200 pages) for $12 retail and $5.
40 wholesale that sell a combined 7,500 copies (or more since you can just keep marketing them to the same people and their friends).
This way you can bring in a decent yearly revenue of about $40,000.
All you did here was write an extra 150 pages for double the money.
Not to mention, ten years from now, you will have a catalog of 30 titles that will make money for you in trickles forever.
You sell your books for money for eternity and make residual income: isn't that what all the gurus say we should be shooting for? Just something to think about.
Self-Publishing Word to the Wise Most self-publishers can make a decent living selling their books for money if they have a proven process that they duplicate with each title.
Word to the Wise: Once you get a good process and a solid book marketing plan or strategy, don't ever deviate from it.
Work it to the bone til it won't work no more! If you are about to self-publish, take a long, luxurious deep breath before jumping in the water.
How you manage your new career will determine whether you'll sink or swim on over to the other side.
Once you get a better grasp on what it really means to self-publish and sell books for money, you are more likely to take advantage of its benefits by thinking with your business mind instead of your fantasy world mind.
A Quick Example of Refocusing Your Book Marketing Plan For example, instead of focusing on promoting one long 400 page novel for an entire year that sells 2,500 copies at $16 retail and $7 wholesale no matter what you do and gives you $17,500 in revenue (common for a standard paperback being sold wholesale), maybe you should instead work your buns off writing at least three titles a year that are about half that size (maybe 150 to 200 pages) for $12 retail and $5.
40 wholesale that sell a combined 7,500 copies (or more since you can just keep marketing them to the same people and their friends).
This way you can bring in a decent yearly revenue of about $40,000.
All you did here was write an extra 150 pages for double the money.
Not to mention, ten years from now, you will have a catalog of 30 titles that will make money for you in trickles forever.
You sell your books for money for eternity and make residual income: isn't that what all the gurus say we should be shooting for? Just something to think about.
Self-Publishing Word to the Wise Most self-publishers can make a decent living selling their books for money if they have a proven process that they duplicate with each title.
Word to the Wise: Once you get a good process and a solid book marketing plan or strategy, don't ever deviate from it.
Work it to the bone til it won't work no more! If you are about to self-publish, take a long, luxurious deep breath before jumping in the water.
How you manage your new career will determine whether you'll sink or swim on over to the other side.
