Website Advertising Conversion Optimization Strategies
One of the cornerstones of improving your site advertising performance is testing and tracking your results. Besides this, you'll have to focus on certain factors to make sure that you're getting the most out of your ads - some of these are listed below.
It is a total no-brainer that you need to get traffic to your website if you are running ads. Facebook traffic is social media traffic, and there are plenty of marketers who are successfully harnessing this source for tons of visitors. Leverage social platforms such as Facebook, Twitter and YouTube to grow more awareness about your website, and to get more targeted traffic through them. Become active on the social scene, interact with other users, build an audience, help them out and basically give your best to ensure you're making the most out of it. In support of receiving the most targeted traffic, you need to make sure your keyword phrases for SEO purposes are on target. There are many factors involved, but suffice to say you have to see which ads will convert the best. Your offers must be closely aligned with your target audience in order to see the best conversions possible. If you use the wrong keywords you can rank at number one for a market segment that has no interest in clicking on ads. It all really comes down to your choice of keyword phrases because that will determine the mindset of the people who arrive on your site. Very many people swear by Market Samurai, but there are others that are free such as Google's.
Do the ads running on your website or blog appear to be related to the basic information you have posted on your site? It is very possible that ads which do not convert well are not properly targeted to your visitors.
There is a reason why you do market research and adjust your content and messages accordingly. If you don't want to do the hard work of finding the right ads and match them with your content, then you should go for a service like Google AdSense, where they find relevant ads for you by using contextual advertising algorithms. If you like a more hands-off approach to running ads, then you really should explore using any one of the many services available who will do it all for you.
Always take action because that is the only thing, really, that will ever produce any kind of results.
It is a total no-brainer that you need to get traffic to your website if you are running ads. Facebook traffic is social media traffic, and there are plenty of marketers who are successfully harnessing this source for tons of visitors. Leverage social platforms such as Facebook, Twitter and YouTube to grow more awareness about your website, and to get more targeted traffic through them. Become active on the social scene, interact with other users, build an audience, help them out and basically give your best to ensure you're making the most out of it. In support of receiving the most targeted traffic, you need to make sure your keyword phrases for SEO purposes are on target. There are many factors involved, but suffice to say you have to see which ads will convert the best. Your offers must be closely aligned with your target audience in order to see the best conversions possible. If you use the wrong keywords you can rank at number one for a market segment that has no interest in clicking on ads. It all really comes down to your choice of keyword phrases because that will determine the mindset of the people who arrive on your site. Very many people swear by Market Samurai, but there are others that are free such as Google's.
Do the ads running on your website or blog appear to be related to the basic information you have posted on your site? It is very possible that ads which do not convert well are not properly targeted to your visitors.
There is a reason why you do market research and adjust your content and messages accordingly. If you don't want to do the hard work of finding the right ads and match them with your content, then you should go for a service like Google AdSense, where they find relevant ads for you by using contextual advertising algorithms. If you like a more hands-off approach to running ads, then you really should explore using any one of the many services available who will do it all for you.
Always take action because that is the only thing, really, that will ever produce any kind of results.
