Leaflet Distribution
This article summarizes about leaflet distribution and different methods of leaflet distribution that are available for the companies for advertising purpose.
Article Content: The industries have become very competitive.
Even when a company has lot of talent and efficiency it may not be successful because it will be losing on some important aspect.
One of such important aspect is publicity.
A company will get publicity only if it advertises itself.
Moreover, the advertisement has to be done in such a way that it is commercially viewed as well as affordable.
Small scale companies cannot advertise themselves on television which is too expensive.
Leaflet distribution is one of the methods of promoting your company at an affordable price.
There are 3 methods of leaflet distribution.
They are 'Solus', shared and newspapers.
The first method of distribution is a method that is well aware by everybody.
This is a method of sending circular papers to people's house known as door delivery.
This method is preferred by many of them as it does not get stuck in between the newspaper or it does not get mixed with a group of rivalry companies who the customer might prefer.
However, this might cost you more than that of the other two methods as they are sent separately without bundling with any other paper.
Shared Distribution is a cheaper option for the leaflet distribution.
The process of sending your leaflet with few other company's leaflets is called shared distribution.
In this type of method chances are there that your leaflet does not get recognized.
Sometimes your leaflet directly gets bundles with your competitor's leaflet distribution.
So you have to make sure that this does not happen while you save money.
The third method is the newspaper distribution method.
This is a method where you give a leaflet distribution to any of your preferred newspaper companies and they along with the newspaper send it to different houses.
The receiver of the newspaper's will read it along with the newspaper as some of them have time only to read one's a day.
However, the drawbacks are the leaf might fall off when the paper boy throws the paper or some of them might not prefer to read it as there is so much to read in the newspaper itself.
However it is considered cheaper compared to the other two methods of leaf distribution.
The best way to find out which method will suit your company is to write to the project manager of any leafing campaigns.
According to the quantity, the aims and objectives of yours the leaves will be printed and apt distribution method will be suggested.
Article Content: The industries have become very competitive.
Even when a company has lot of talent and efficiency it may not be successful because it will be losing on some important aspect.
One of such important aspect is publicity.
A company will get publicity only if it advertises itself.
Moreover, the advertisement has to be done in such a way that it is commercially viewed as well as affordable.
Small scale companies cannot advertise themselves on television which is too expensive.
Leaflet distribution is one of the methods of promoting your company at an affordable price.
There are 3 methods of leaflet distribution.
They are 'Solus', shared and newspapers.
The first method of distribution is a method that is well aware by everybody.
This is a method of sending circular papers to people's house known as door delivery.
This method is preferred by many of them as it does not get stuck in between the newspaper or it does not get mixed with a group of rivalry companies who the customer might prefer.
However, this might cost you more than that of the other two methods as they are sent separately without bundling with any other paper.
Shared Distribution is a cheaper option for the leaflet distribution.
The process of sending your leaflet with few other company's leaflets is called shared distribution.
In this type of method chances are there that your leaflet does not get recognized.
Sometimes your leaflet directly gets bundles with your competitor's leaflet distribution.
So you have to make sure that this does not happen while you save money.
The third method is the newspaper distribution method.
This is a method where you give a leaflet distribution to any of your preferred newspaper companies and they along with the newspaper send it to different houses.
The receiver of the newspaper's will read it along with the newspaper as some of them have time only to read one's a day.
However, the drawbacks are the leaf might fall off when the paper boy throws the paper or some of them might not prefer to read it as there is so much to read in the newspaper itself.
However it is considered cheaper compared to the other two methods of leaf distribution.
The best way to find out which method will suit your company is to write to the project manager of any leafing campaigns.
According to the quantity, the aims and objectives of yours the leaves will be printed and apt distribution method will be suggested.
