Using Article Marketing to Drive Traffic
Anyone can have a website but if you don't have the traffic you need to boost your ranking, your website won't bring you success or get you noticed.
It doesn't matter how good your products are or how professional your services might be, your business needs more than just a pretty look.
It needs people to take notice and start clicking links to your site.
Article marketing can help.
Article marketing is useful for back linking, a favorite way to boost search engine ranking of websites.
The more back links to your site, the more search engines think that your site is important or valuable.
That situation is a bit sad.
Your website's ranking isn't really about a great product or a wonderful service, in the end.
But, of course, once you attract notice and readers start clicking links that bring them to your site, you'll increase your business success.
The more visitors you receive, the more success you have.
So the end result is that you need links to your site out there in the virtual world in as many places possible.
Articles submitted to article directories are great for achieving a higher rate of back links to your site.
Articles that you write or have someone else help write can display a link to your site at the end of the text, encouraging readers to click for more information or helpful advice.
What's more, other businesses might use your articles on their site and voila, you have more back links in the virtual world.
Using article directories and marketing your site in this manner is perfectly acceptable.
You should, however, remember that you're targeting people as well as search engine attention.
Your articles should provide something of value to the reader rather than use subversive tactics to manipulate your website's search engine ranking.
Also, search engines are taking notice about keyword heavy content and some, such as Google, are starting to require articles and web content that put the reader before ranking.
No matter how much you want to drive traffic to your site, the best policy is to uphold an ethical, honest manner of going about your business.
Before you start sending out articles en masse to directories, make sure that the information provided or the advice you've written about is good.
Add some keywords into the text, but allow the keywords to enhance your purpose and don't overload your article with repetitive or silly keyword terms.
People will notice that and poor content turns readers away.
Make sure that the articles you submit to directories are something relevant to your business, so that those individuals who read your articles can find more information on your site.
Copyright 2007 James Chartrand
It doesn't matter how good your products are or how professional your services might be, your business needs more than just a pretty look.
It needs people to take notice and start clicking links to your site.
Article marketing can help.
Article marketing is useful for back linking, a favorite way to boost search engine ranking of websites.
The more back links to your site, the more search engines think that your site is important or valuable.
That situation is a bit sad.
Your website's ranking isn't really about a great product or a wonderful service, in the end.
But, of course, once you attract notice and readers start clicking links that bring them to your site, you'll increase your business success.
The more visitors you receive, the more success you have.
So the end result is that you need links to your site out there in the virtual world in as many places possible.
Articles submitted to article directories are great for achieving a higher rate of back links to your site.
Articles that you write or have someone else help write can display a link to your site at the end of the text, encouraging readers to click for more information or helpful advice.
What's more, other businesses might use your articles on their site and voila, you have more back links in the virtual world.
Using article directories and marketing your site in this manner is perfectly acceptable.
You should, however, remember that you're targeting people as well as search engine attention.
Your articles should provide something of value to the reader rather than use subversive tactics to manipulate your website's search engine ranking.
Also, search engines are taking notice about keyword heavy content and some, such as Google, are starting to require articles and web content that put the reader before ranking.
No matter how much you want to drive traffic to your site, the best policy is to uphold an ethical, honest manner of going about your business.
Before you start sending out articles en masse to directories, make sure that the information provided or the advice you've written about is good.
Add some keywords into the text, but allow the keywords to enhance your purpose and don't overload your article with repetitive or silly keyword terms.
People will notice that and poor content turns readers away.
Make sure that the articles you submit to directories are something relevant to your business, so that those individuals who read your articles can find more information on your site.
Copyright 2007 James Chartrand
