It sure is tough conducting a B2B lead generation campaign for your CRM business. These days, you have to do a lot of marketing and phone surveys in order to identify potential sales leads and nurture them to your advantage. While gathering them and converting them into business deals is a must, you have to admit that there is a limit. Sometimes, you just have to know when to let go. Ignoring potential issues from prospects, indeed, even from your current set of customers, can be bad for your business. While, at first glance, this might seem like a waste of your efforts, letting go of bad deals or CRM prospects is actually good for the your health, as well as that of your business'. To know whether you will be making the right choice, try asking yourself these four questions:1. Can you afford to lose them? When conducting appointment setting campaigns, you might be tempted to keep prospects that may potentially be profitable deals for you. The problem here is when these prospects ask too much from you. If you are able to handle the demand, then it will not be a problem, but what if you cannot? What if they keep asking your firm to do things that is starting to affect your other customers and your operations in general? Sure, you want to make a profit, but if these prospects (and clients) are starting to pull you down, then it is time to pull the plug on them.

2. Can you still improve the situation with them? When faced with complaints from prospects and clients, you need to know what exactly is the nature of their complaints are. If it is within your abilities, then sure, go ahead and help them. But you should also know your limit as well. As much as possible, try to fulfill your customers' requests. That is key to keeping a profitable business relationship going. But the requests are starting to become unreasonable, too time-consuming, or too costly for you and your telemarketing  team, then it might be time for you to let that customer go.

3. Are you being prevented from exploring other opportunities? Remember that your business needs to have a lot of customers. In other words, you cannot just concentrate your attention on only one client. While you would naturally want to serve your clients and prospects to the best of your abilities, if you have a client that is so emotionally draining (not to mention too high-maintenance), then you might want to reconsider your relationship with them. Do not be afraid of letting such prospective B2B leads go. The cost of keeping them might not be worth it.

4. What are your instincts telling you? If you feel terrible when a specific client calls, or if your stomach twists around when you call a prospect, then you might want to rethink your efforts of doing business with them. Sometimes, your instincts can be a more accurate barometer of things to come.

Once you are able to answer these questions, you will have a better handle on your lead generation campaign.