Copy Writing and Add-A-Bonus
If you want to ignite your marketing results consider offering bonuses, use short time span offers and free items to drive action and motivate readers to become customers.
Readers will see greater value in your product and by using short time span offers you are creating a sense of urgency.
This very special limited time offer may be closed at any time.
You might say that you only have 50 copies of your free report to give away or you might want to use a time frame like 48 or 72 hours etc.
Bonus Pricing Strategies This same strategy will work when it comes to the pricing of your product and inside your email marketing and newsletter series.
Creating that sense of urgency will almost always increase your conversion rates.
Offering The Right Bonus If you are selling a dog training package with videos, books and tip guides for obedience training, DO NOT throw in a free bonus that covers more dog training tips.
Add something that supplements the original topic like, "How to build a backyard dog run" or "How to make your own dog food".
These subjects will also be of interest to your readers because they are so closely related and relevant and yet they don't overlap your main topic, which should be thorough enough on its own and not require additional information.
Supplemental offers add value and interest with variety.
Order Details Remove any chance that your reader is confused or overwhelmed by the process of accessing the product they have just purchased from you.
This step has to be fast and easy to follow or your conversion rates will suffer.
Tell your customer how fast, easy and secure it is to buy the product now, what service you use (PayPal is excellent) then how easy it is to download the product, (click this download button) how long it will take to download and if they have any problems contact...
You/your helpful staff!
Readers will see greater value in your product and by using short time span offers you are creating a sense of urgency.
This very special limited time offer may be closed at any time.
You might say that you only have 50 copies of your free report to give away or you might want to use a time frame like 48 or 72 hours etc.
Bonus Pricing Strategies This same strategy will work when it comes to the pricing of your product and inside your email marketing and newsletter series.
Creating that sense of urgency will almost always increase your conversion rates.
Offering The Right Bonus If you are selling a dog training package with videos, books and tip guides for obedience training, DO NOT throw in a free bonus that covers more dog training tips.
Add something that supplements the original topic like, "How to build a backyard dog run" or "How to make your own dog food".
These subjects will also be of interest to your readers because they are so closely related and relevant and yet they don't overlap your main topic, which should be thorough enough on its own and not require additional information.
Supplemental offers add value and interest with variety.
Order Details Remove any chance that your reader is confused or overwhelmed by the process of accessing the product they have just purchased from you.
This step has to be fast and easy to follow or your conversion rates will suffer.
Tell your customer how fast, easy and secure it is to buy the product now, what service you use (PayPal is excellent) then how easy it is to download the product, (click this download button) how long it will take to download and if they have any problems contact...
You/your helpful staff!
