How to Place a Personal Ad
- 1). Decide what will dictate your ad placement: money, location or target results.
- 2). Ensure your mate will be local by picking a local paper that covers personal ads. Call the classified section, or read the publication's instructions for placing an ad.
- 3). Check out the key sections in the papers: men looking for men, shared interests, single parents, seniors, etc. That type of focus will get targeted results.
- 4). Maximize your coverage dollars by placing your ad on one of many Internet sites. Check them out thoroughly. Do you want pictures? Do you want a site that provides a prewritten registration form? Do you want one that allows only computer professionals or sports nuts? There's usually something for every interest.
- 5). Get creative. Sometimes it pays to put the ad in places where there aren't thousands of them so that you'll stand out. Explore nonclassified sections of the paper. Also consider trade journals or Web sites that aren't necessarily dedicated to ads.
- 6). Consider multiple listings as they do in real estate. Combine newspaper and computer ads for twice the coverage.
