Web Based Business Opportunity - How to Select Keywords
Upon embarking on a web based business opportunity the most critical piece of your journey will be in deciding what products or service to market & deciding just how you will advertise it.
Many options exist, however, one of the most common forms of advertisement on the web is pay per click.
Each of the major search engines has a form of pay per click that is suitable for use with any product or service.
As an internet marketing newbie, you may not be armed with all of the knowledge you need to make money with this form of advertisement.
If you select the wrong key words you will find that you will spend a lot of money with very little results.
Once you have selected the product or service for your web based business opportunity, you will want to consider the consumer purchasing cycle in deciding what key words to use for your campaign.
As a general rule of thumb, consumers that are ready to buy will be searching the web with a detailed phrase.
These phrases have been coined "long tail" key words by the internet marketing industry.
What does this mean to you? It means you will need to put yourself in the shoes of your customer and select phrases they would use to search for your product or service.
Start out by selecting a batch of these phrases as coming up with only one or two will not be enough.
Upon selecting your batch of potential phrases you will want to see what sort of competition exists in the search engine you will be using.
A quick and dirty way of doing this without any specialized software will be to search with quotations.
In order to to do this you will simply put quotes around your phrase.
If you are selling basketballs, you will want to create a specific phrase and enter it like this "pink women's basketball".
What does searching with quotations do?It will provide you with a number of results showing you exactly how many articles or web pages have been created around these phrases you have created.
If you are trying to create a web based business opportunity through niche marketing or target marketing, you will want to take heed in selecting a phrase that brings back results beyond ten thousand.
On the flip side, you will want to make sure that your search brings back results greater than one thousand, as you want to make sure that some searches will occur for your phrase.
Yet another indication that a market exists for this keyword phrase you select, is looking to see if your search brings up other sponsored ads, meaning others have included this as a keyword in their advertising campaign.
Select highly specific key word phrases that bring back results between one thousand and ten thousand and you will be able to pay only a moderate amount per click.
Your web based business opportunity will receive highly targeted traffic rapidly.
Many options exist, however, one of the most common forms of advertisement on the web is pay per click.
Each of the major search engines has a form of pay per click that is suitable for use with any product or service.
As an internet marketing newbie, you may not be armed with all of the knowledge you need to make money with this form of advertisement.
If you select the wrong key words you will find that you will spend a lot of money with very little results.
Once you have selected the product or service for your web based business opportunity, you will want to consider the consumer purchasing cycle in deciding what key words to use for your campaign.
As a general rule of thumb, consumers that are ready to buy will be searching the web with a detailed phrase.
These phrases have been coined "long tail" key words by the internet marketing industry.
What does this mean to you? It means you will need to put yourself in the shoes of your customer and select phrases they would use to search for your product or service.
Start out by selecting a batch of these phrases as coming up with only one or two will not be enough.
Upon selecting your batch of potential phrases you will want to see what sort of competition exists in the search engine you will be using.
A quick and dirty way of doing this without any specialized software will be to search with quotations.
In order to to do this you will simply put quotes around your phrase.
If you are selling basketballs, you will want to create a specific phrase and enter it like this "pink women's basketball".
What does searching with quotations do?It will provide you with a number of results showing you exactly how many articles or web pages have been created around these phrases you have created.
If you are trying to create a web based business opportunity through niche marketing or target marketing, you will want to take heed in selecting a phrase that brings back results beyond ten thousand.
On the flip side, you will want to make sure that your search brings back results greater than one thousand, as you want to make sure that some searches will occur for your phrase.
Yet another indication that a market exists for this keyword phrase you select, is looking to see if your search brings up other sponsored ads, meaning others have included this as a keyword in their advertising campaign.
Select highly specific key word phrases that bring back results between one thousand and ten thousand and you will be able to pay only a moderate amount per click.
Your web based business opportunity will receive highly targeted traffic rapidly.
