If you're new to online marketing you may be wondering what the big deal is all about.
You may also be under pressure from competitors to get your business online and start making the most of the benefits of online marketing.
One of the biggest advantages of marketing your business online is the ability to put your message and your adverts in front of those that are interested.
Many offline advertising mediums such as TV and newspaper come with high costs and aren't very targeted.
In comparison; when an internet user searches the web for "new trainers" you can be pretty certain that user either wants some new trainers or knows someone that does.
If you were to place an advert in front of that user for new trainers you would most likely have a good match.
But PPC marketing goes one step further.
It allows you to focus on a niche for your market.
So instead of targeting people that want new trainers, you could target a specific brand of trainers, specific colour, certain types of sports trainers and so on.
By focusing on niche markets your online marketing can laser target very specific audiences which will result in much higher conversion rates.
If you can press the right buttons on your prospects you're far more likely to get the sale.
Setting up an account with Google AdWords is very simple and takes only a few minutes.
It's also very easy to get a free voucher that allows you to try AdWords before spending your own money.