In the past, it was only the largest companies and multinational corporations who had the means to pay for SEO services.
They often hired in house employees who would be able to get the job done every day.
But because of the rising costs, these companies had to close down their SEO team.
Instead of having an in house team that would take charge of their search engine ranking, they started outsourcing SEO tasks to people in other countries.
Aside from these large companies, there has been an influx of midscale and small businesses who have ventured into this arena of their company.
They have recognized the benefits of using these skills so they can increase their sales revenues.
But because they do not want to pay for an expensive in house SEO team, they have also chosen to start outsourcing SEO.
With globalization and technology paving ground for anyone who is resourceful enough, outsourcing SEO has become an easier job.
These companies have found skilled SEO practitioners in countries such as the Philippines and India.
While this discovery has been able to save them lots of money, there are still a number of businesses who do not believe this job should be outsourced.
When it comes to deciding which one is better, there are some benefits to in housing this job.
At the same time, outsourcing it also has its own benefits.
As such, here are some of the benefits of in house and outsourcing SEO tasks: In Housing:

• They understand internal politics of the company.
  
• Focuses on just the company's needs rather than taking on multiple clients.
  
• Sometimes they are less expensive because they don't need to be audited.
  
• They know the infrastructure of the business better than an outsourced expert.
  

Outsourcing:

• These people have wider experience with regards to the SEO field.
  
• They understand and know how to use certain methods.
  
• They can complete the job with more accuracy and quality while maintain its economical fee.
  
• They are not biased to the other departments of the company.
  
• They see the larger picture and in turn, they can propose change.
  
• They are capable of providing tangible results over a shorter time duration as compared to an in house SEO staff.
  

While there is really nothing too different about in housing and outsourcing SEO skills, it is the prerogative of the employer on which one he would like to hire.
But in terms of getting the job done, either of the two are capable of achieving it.
Once outsourcing SEO is chosen, there are a lot of benefits that can be obtained.
But just like an in house SEO staff, they can lose track of the job if they are not taken care of properly.
It is better to think of outsourced employees as a real employee in your business so you can have control over the work being done.