Market Your Local Business Online - New Ways To Market That Won't Take Up Your Time
What have you done today to market your business? Most business owners are so focused on the day to day activities of a business that they are not able to focus much on marketing. The problem with that is that marketing is the most important part of growing your business over time. Without marketing your business will begin to grow static and slowly grind to a halt. Here are some quick and easy ways for you to market your business this month.
Think about giveaways, everyone likes Ito get something for free. Try an email marketing campaign where you tell everyone that responds that you will be entering them into a drawing for a free gift. This gets your customers used to hearing from you and the gift doesn't have to be expensive. Just think about the difference you could make in your customers communication if you gave away a fifty dollar gift once a month.
Similar to giveaways are coupons. One great way to use coupons is in Google Places. They have a part of their system in which you can center what they call an "offer" you can limit it by the number of days it is valid. You can enter any type of offer you want (i.e 10% off this week, Free Estimate, etc.). This is a very effective way to get people to choose you instead of your competitors.
Another great way to market yourself is to offer a referral fee or bonus to customers who refer their friends. I offer a free month of service to my customers when they refer a friend who signs up for my expert package. If they sign up for the beginning package they get half off of one month. Many fitness companies use this same model of giving you a free month if you refer a friend who joins, think of ways you can work on a referral program for your customers.
Marketing your business needs to be something that you do every single day in order to maintain and grow your local small business. There are many ways to do this, I have given you a few ideas and I hope these have gotten the wheels turning in your head. If you take these ideas and combine them with the thing that you come up with you are sure to be successful in marketing your business online in the coming months and years.
Think about giveaways, everyone likes Ito get something for free. Try an email marketing campaign where you tell everyone that responds that you will be entering them into a drawing for a free gift. This gets your customers used to hearing from you and the gift doesn't have to be expensive. Just think about the difference you could make in your customers communication if you gave away a fifty dollar gift once a month.
Similar to giveaways are coupons. One great way to use coupons is in Google Places. They have a part of their system in which you can center what they call an "offer" you can limit it by the number of days it is valid. You can enter any type of offer you want (i.e 10% off this week, Free Estimate, etc.). This is a very effective way to get people to choose you instead of your competitors.
Another great way to market yourself is to offer a referral fee or bonus to customers who refer their friends. I offer a free month of service to my customers when they refer a friend who signs up for my expert package. If they sign up for the beginning package they get half off of one month. Many fitness companies use this same model of giving you a free month if you refer a friend who joins, think of ways you can work on a referral program for your customers.
Marketing your business needs to be something that you do every single day in order to maintain and grow your local small business. There are many ways to do this, I have given you a few ideas and I hope these have gotten the wheels turning in your head. If you take these ideas and combine them with the thing that you come up with you are sure to be successful in marketing your business online in the coming months and years.
