How to Participate in Focus Groups
- 1). Listen to the scheduler. Usually when you are selected to participate in a focus group, a scheduler calls you to confirm you will be able to attend the focus group at the scheduled time.
Write down the date and time and any other information you are given. - 2). Do homework ahead of time. Sometimes when selected for a focus group, there is homework or an assignment to complete before the actual focus group, such as:
- buying a small item, such as a greeting card or candy bar
- completing a questionnaire - 3). Show up for the focus group early. If you are told to arrive 15 minutes early, arrive at least 15 minutes early. Oftentimes the scheduling company overbooks and schedules extra participants to ensure they have enough people for the focus group. Often bonuses are given but only those who arrive early can participate.
- 4). Use the restroom before the focus group begins. It is not usually an option to be able to leave to use the restroom unless the focus group lasts 1 hour or longer.
- 5). Listen until you are asked to speak. A moderator will begin the focus group. Let the moderator speak and then when asked, provide the information asked for. Do not ramble on and on. When asked to introduce yourself, keep it short and sweet. Usually saying your first name, occupation, and a brief amount of personal information is sufficient.
- 6). Answer the questions asked. The moderator and the company representatives watching the focus group behind the 2-way glass are not interested in all aspects of your life. Keep answers brief and to the point. Answer what is asked and then be quiet.
- 7). Thank the moderator for their time. Collect your check or cash and be on your way.
