Your Corporate Values - Another Example
Corporate values provide a very powerful communication tool.
For the internal organization the values can be used to derive the company principles.
And these provide a steering mechanism by answering the question how should we act if these ...
are our values? For the external world the corporate values provide more insight in the company.
OF course many companies -- specifically those that traded on the stock exchange -- provide social and financial information, but the corporate values are like a concise overview of the style of the company.
Below are described two set of values as they are published on two different sites (obviously from two different companies): The first example shows that the values are expressed in small statements (followed by an additional detailing which is omitted here):
Sometimes the heading doesn't completely cover the main keyword.
But that is another point and not part of this article.
From the above values you can observe already some differences (the order in which the values are presented is also important, unless they are sorted in an alphabetical order, which is not often the case.
What personally stroke me in these two examples is that the first values are much more expressed in terms of emotions -- passion, freedom, proud -- where the second example is more dedicated to rational considerations.
Take a moment and think about the values you use in your business, whether corporate or small business; the question remains simple: what do you value? © 2006 Hans Bool
For the internal organization the values can be used to derive the company principles.
And these provide a steering mechanism by answering the question how should we act if these ...
are our values? For the external world the corporate values provide more insight in the company.
OF course many companies -- specifically those that traded on the stock exchange -- provide social and financial information, but the corporate values are like a concise overview of the style of the company.
Below are described two set of values as they are published on two different sites (obviously from two different companies): The first example shows that the values are expressed in small statements (followed by an additional detailing which is omitted here):
- We are passionate about consumers
- We value each other
- Freedom to succeed
- Proud of what we do
- To be the best
- Integrity
- Teamwork
- Respect
- Professionalism
Sometimes the heading doesn't completely cover the main keyword.
But that is another point and not part of this article.
From the above values you can observe already some differences (the order in which the values are presented is also important, unless they are sorted in an alphabetical order, which is not often the case.
What personally stroke me in these two examples is that the first values are much more expressed in terms of emotions -- passion, freedom, proud -- where the second example is more dedicated to rational considerations.
Take a moment and think about the values you use in your business, whether corporate or small business; the question remains simple: what do you value? © 2006 Hans Bool
