When you are building a list, you want to offer things to people that are going to make them want to join your list, things that they are going to like.
But how do you know what people are going to like? The solution is simple - you ask them.
Here are some ways to find out exactly what people want from a mailing list.
Survey One of the easiest ways to find out what people want in their mailings from you is to do a survey.
This can be conducted on your website or on you blog.
Give them a few choices that you come up with, but also give them the chance to add something themselves.
Guest book Another way to find out what people want from your mailing list is to ask them to sign your guest book and put suggestions.
Ask them what they would want from a mailing list if they signed up.
Remember, when you are asking people what they want in the newsletter, take their suggestions into consideration and use some of them.
If you don't use any of their suggestions, how do you expect them to sign up? The newsletter that you send out should have things in it that are going to make people want to read it.
If people aren't interested in what your newsletter has to say, they are less likely to read it and chances are good that they may never use your services so your efforts will be wasted.