Web Marketing With Articles
I have never believed the old adage, "A picture is worth a thousand words.
" In advertising pictures are usually used to grab a viewer's attention.
Then that viewer will look down and see what company posted the picture.
If the picture is on a Web site the viewer will be able to click it and go to another Web site.
If that happens the advertisement worked.
Does it really take a thousand words to get an internet patron to click on something? Proponents of article marketing, of which I am one, would say no.
Words can be utilized in web marketing, and article marketing is a major way to do that.
People are interested in things.
If you can catch their interest you have their mind.
Article marketing is a powerful tool for capturing peoples' minds.
It has been shown that most internet patrons move quickly from one sight to another.
They never start from the top and go to the bottom.
They start where they want, and they end where they want.
Internet marketers have to work with this, and try to fit advertisements along the way.
Internet patrons always have time to switch gears if something interests them.
While an internet patron might be interested in a picture and click on it, they haven't really been convinced of anything.
If they're interested in an article they read it.
The whole time they're reading the article they're being convinced of something.
It really doesn't matter what they're being convinced of as long as it interests them.
The entire time they're reading they're becoming more and more intimate with the company that posted the article.
Article marketing forms bonds between the company and the audience.
It does it in a way that pictures can't.
People spend time with words.
Take for instance a picture of a child starving child.
This can be a very powerful picture.
An internet patron might click on such a picture with the hopes of saving that child.
On the other hand, what if that same internet patron was to read an article about how to save a starving child? Instead of hope that person will have knowledge.
Knowledge is much more powerful hope.
With knowledge that person will be much more willing to do something.
The picture and the article might take them to the same Web site, but their attitude when they get there will vary.
Article marketing is different from other forms of marketing.
It goes beyond catching a person's interest, because no one is going to pay you for catching them.
Web marketing is an ever evolving system, but that does not mean we need to do away with working techniques.
In fact, article marketing works better over the internet because it provides the viewer with a chance to immediately pursue the interest ignited by the article.
So in the end, a picture might be worth a thousand words, but a thousand words is worth a customer and a picture is not.
" In advertising pictures are usually used to grab a viewer's attention.
Then that viewer will look down and see what company posted the picture.
If the picture is on a Web site the viewer will be able to click it and go to another Web site.
If that happens the advertisement worked.
Does it really take a thousand words to get an internet patron to click on something? Proponents of article marketing, of which I am one, would say no.
Words can be utilized in web marketing, and article marketing is a major way to do that.
People are interested in things.
If you can catch their interest you have their mind.
Article marketing is a powerful tool for capturing peoples' minds.
It has been shown that most internet patrons move quickly from one sight to another.
They never start from the top and go to the bottom.
They start where they want, and they end where they want.
Internet marketers have to work with this, and try to fit advertisements along the way.
Internet patrons always have time to switch gears if something interests them.
While an internet patron might be interested in a picture and click on it, they haven't really been convinced of anything.
If they're interested in an article they read it.
The whole time they're reading the article they're being convinced of something.
It really doesn't matter what they're being convinced of as long as it interests them.
The entire time they're reading they're becoming more and more intimate with the company that posted the article.
Article marketing forms bonds between the company and the audience.
It does it in a way that pictures can't.
People spend time with words.
Take for instance a picture of a child starving child.
This can be a very powerful picture.
An internet patron might click on such a picture with the hopes of saving that child.
On the other hand, what if that same internet patron was to read an article about how to save a starving child? Instead of hope that person will have knowledge.
Knowledge is much more powerful hope.
With knowledge that person will be much more willing to do something.
The picture and the article might take them to the same Web site, but their attitude when they get there will vary.
Article marketing is different from other forms of marketing.
It goes beyond catching a person's interest, because no one is going to pay you for catching them.
Web marketing is an ever evolving system, but that does not mean we need to do away with working techniques.
In fact, article marketing works better over the internet because it provides the viewer with a chance to immediately pursue the interest ignited by the article.
So in the end, a picture might be worth a thousand words, but a thousand words is worth a customer and a picture is not.
