Memorable Out of Office Replies - Creativity Can Be Impactful
In a number of different industries, being creative is crucial in helping businesses and employees to be remembered by people they have been introduced to or are likely to meet in person after email conversations.
One way in which a company professional can ensure they have a lasting effect on existing and potential clients and customers is to produce memorable and impactful out of office replies.
Often when a professional leaves their place of work for a few days they will put an automatic reply onto their email system.
These are usually safe and benign responses which adhere to corporate guidelines and detail when the person will return to work.
To leave a more powerful impression when using this form of automated communication there are a variety of different ideas a company can encourage its personnel to follow.
Firstly they could include a humorous anecdote or an image in the body of the response, giving the email sender a more rounded picture of what the addressee's character is like.
Additionally a professional can also use the opportunity to incorporate links to further information about themselves and the company.
For example, the latest piece of company news or media coverage, any number of social media profiles, a blog post or a recently published thought leadership article.
This provides the person emailing the chance to become more involved with the business or see an range of the employees work and skills - think of it like delivering bonus features on a DVD or brand 'did you know' extras.
Such information may assist in winning new business, improve existing relationships, provide new talkingpoints with clients and help to gain new social media followers or fans.
Out of office replies are not only a form of automated communication that relatively few people use innovatively, but they are also usually only activated for holidays or during normal office hours.
Therefore, the email feature can be put to effective use when a person leaves their workplace each day, especially on Fridays for response to emails sent over the weekend, so that existing and new contacts that are emailing from further afield in different time zones will benefit.
For example, at the agency where I work we have clients based in different parts of the US, Russia and Sweden, to name a few, and we have worked with individuals based in the United Arab Emirates whose working week is Sunday to Thursday.
By embracing a more creative approach with regards to out of office replies, professionals can ensure a more lasting impact will be made on the email sender.
As a result they are likely to be remembered for their originality and willingness to be alternate compared to others who work in similar fields.
One way in which a company professional can ensure they have a lasting effect on existing and potential clients and customers is to produce memorable and impactful out of office replies.
Often when a professional leaves their place of work for a few days they will put an automatic reply onto their email system.
These are usually safe and benign responses which adhere to corporate guidelines and detail when the person will return to work.
To leave a more powerful impression when using this form of automated communication there are a variety of different ideas a company can encourage its personnel to follow.
Firstly they could include a humorous anecdote or an image in the body of the response, giving the email sender a more rounded picture of what the addressee's character is like.
Additionally a professional can also use the opportunity to incorporate links to further information about themselves and the company.
For example, the latest piece of company news or media coverage, any number of social media profiles, a blog post or a recently published thought leadership article.
This provides the person emailing the chance to become more involved with the business or see an range of the employees work and skills - think of it like delivering bonus features on a DVD or brand 'did you know' extras.
Such information may assist in winning new business, improve existing relationships, provide new talkingpoints with clients and help to gain new social media followers or fans.
Out of office replies are not only a form of automated communication that relatively few people use innovatively, but they are also usually only activated for holidays or during normal office hours.
Therefore, the email feature can be put to effective use when a person leaves their workplace each day, especially on Fridays for response to emails sent over the weekend, so that existing and new contacts that are emailing from further afield in different time zones will benefit.
For example, at the agency where I work we have clients based in different parts of the US, Russia and Sweden, to name a few, and we have worked with individuals based in the United Arab Emirates whose working week is Sunday to Thursday.
By embracing a more creative approach with regards to out of office replies, professionals can ensure a more lasting impact will be made on the email sender.
As a result they are likely to be remembered for their originality and willingness to be alternate compared to others who work in similar fields.
