One Crucial Mistake You Don"t Want To Make In Internet Marketing
There is a crucial element of internet marketing, often forgotten or simply not utilized by work at home hopefuls.
Without this element, you may feel like you're driving a car on a winding highway at a high speed, blindfolded.
You could wreck, and never know what hit you.
In that scenario, you're pretty much done.
One wreck is all it might take.
On the net, however, you can be hit multiple times and never figure out how to avoid being side-swiped or running head on into a tree, unless you take off the blind fold and begin tracking, testing, and following your progress.
With internet marketing, it's imperitive to test your ads and keywords, as applicable to your situation.
You need to keep a close eye on your daily visitors and conversions to know if your marketing strategies are truly effective or if you need to take a different approach.
A good program to use is Hypertracker.
It's like hiring your own personal marketing expert.
As sales are tracked, you find out which of your marketing techniques brings you greater results.
At this point, you eliminate the bad, build on the good, and begin testing ads and/or keywords to bring greater profitability to your marketing campaign.
Let's say that you decide to market by handing out business cards to 5 businesses a day, combined with emailing a list of about 100 people per day.
That's fairly easy to track because the campaigns are so diverse.
But you will still need to differentiate to learn results.
You might add a number at the end to tell you that the conversion came from campaign 1, cards; or campaign 2, email series.
But what if you have a marketing campaign running on a search engine like Google, another campaign on Miva, and another on Yahoo.
Add to that an email marketing campaign, and perhaps you're advertising on a website or two.
You need to know which of these campaigns is converting into dollars for you.
You can only do this through extensive tracking.
Tracking and testing can save you up to 50% of your valuable marketing dollars! Take off those blinders and open your eyes to the added income possibilities.
Tracking is a marketing tool you can't afford to do without!
Without this element, you may feel like you're driving a car on a winding highway at a high speed, blindfolded.
You could wreck, and never know what hit you.
In that scenario, you're pretty much done.
One wreck is all it might take.
On the net, however, you can be hit multiple times and never figure out how to avoid being side-swiped or running head on into a tree, unless you take off the blind fold and begin tracking, testing, and following your progress.
With internet marketing, it's imperitive to test your ads and keywords, as applicable to your situation.
You need to keep a close eye on your daily visitors and conversions to know if your marketing strategies are truly effective or if you need to take a different approach.
A good program to use is Hypertracker.
It's like hiring your own personal marketing expert.
As sales are tracked, you find out which of your marketing techniques brings you greater results.
At this point, you eliminate the bad, build on the good, and begin testing ads and/or keywords to bring greater profitability to your marketing campaign.
Let's say that you decide to market by handing out business cards to 5 businesses a day, combined with emailing a list of about 100 people per day.
That's fairly easy to track because the campaigns are so diverse.
But you will still need to differentiate to learn results.
You might add a number at the end to tell you that the conversion came from campaign 1, cards; or campaign 2, email series.
But what if you have a marketing campaign running on a search engine like Google, another campaign on Miva, and another on Yahoo.
Add to that an email marketing campaign, and perhaps you're advertising on a website or two.
You need to know which of these campaigns is converting into dollars for you.
You can only do this through extensive tracking.
Tracking and testing can save you up to 50% of your valuable marketing dollars! Take off those blinders and open your eyes to the added income possibilities.
Tracking is a marketing tool you can't afford to do without!
