Society & Culture & Entertainment Writing

How to Hire a Ghostwriter For Web Content Creation

Congratulations, you've made the decision to hire a ghostwriter to help with the tasks associated with web content creation! That's a terrific first step, as it will free up so much time for you to spend on other parts of your business that either you would rather be doing, or that are a better use of your time.
In any case, having this done represents a quantum leap forward in the scaling of your online business.
Let's take a quick look at some of the concerns you'll want to bear in mind as you going about hiring a ghostwriter.
There are many types of web content creation that are easily outsourced.
Everything from simple blog posts, article marketing, press releases, ebooks and reports, whitepapers, web page content and more can be tasked to a ghostwriter.
Often you will be very surprised at the quality you get back! (This can go both ways!) Many times a professional freelance writer will deliver top-notch quality content, far surpassing what you thought you might get back.
Other times, you may be sorely disappointed.
This is why it is critical to have a system and standards in place when hiring a ghostwriter.
What to Look For In A Ghostwriter
  • Quality - See samples of their work if at all possible.
  • Originality - Make sure this isn't copy lifted from elsewhere on the Web!
  • Recommendations - A personal recommendation is best, but if they have a following on the Web you'll be able to get the general feel about their work.
  • Test Run - If you can, do a test run with a small assignment and see how they do with it.
    Make sure there are no grammatical issues, sloppy work, and that they turn their work in on time.
    You have a schedule to meet, and are dependent on those who work for you, so it's vital to get a sense that the work will be done when you need it!
  • Original Voice - This one takes some discernment.
    You want someone who sounds like an original, and who is not merely rehashing their research.
    A sense of humor, or at least personality would be nice.
There are a number of places where you can go to hire a ghostwriter, and some are better than others.
Some people use Craigslist, internet marketing forums such as the Warrior Forum, DigitalPoint, SitePoint and a few others.
If they are members of those forums, they are far more likely to find someone who will have been recommended by others.
Still others use professional writing services to ensure a certain level of quality and expertise.
Price comes into the equation when considering how to budget for your web content creation.
While you can certainly find no shortage of people willing to write at $2 and article for you, you need to consider what you are willing to settle for.
You get what you pay for in this arena.
There are reasons that some writers are paid more than others, and you don't want to find out the hard way what those reasons are!

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