Finding the Revenue
Revenue can be elusive at best.
In some cases it's not just hard to find it's almost impossible.
Running a small business is well...
one of the great loves of my life.
The blood, sweat, tears, the smiles the joys - "this is my business" and this is exciting.
Are the long hours the short vacations worth it? Yes, an emphatic YES.
Then you sit down with your accountant and he tells you what your company is worth.
The balance sheet doesn't add up and you need more money.
All your work, the long hours and you need more cash, more income, but sometimes needing more money is not exactly what you need.
We have a saying among senior staff, "How do we make money,?" They say "We save money.
" Saving money is just that simple, coupons work.
At all the places we spend money, ask the question "Do we need this? Can we get it cheaper with out sacrificing quality? Who is my insurance guy anyway? What did I just buy? (buyers remorse - that's really remorse) Can I raise my prices on my appetizers? Who do I need to let go?" Knowing personally every bill, knowing personally how the money came in: when, where, and why.
I say theses things to hopefully inspire.
I know as a small business owner that's all it takes.
To be reminded that the business we work for is exciting.
That being an owner, a decision maker is exciting, mostly dreams realized, hard work is par for the course.
So practical examples, here are some real ways of finding revenue: Finding partners to create win-win outcomes.
One example that comes to mind is a fish restaurant that sold an exotic fish, and then finding out that the fin of this fish is an aphrodisiac in Japan, literally taking the trash and turning it into cash.
Another example is working with a indoor marketing company like Peedabo.
com.
They place advertising in the bathrooms and share the revenue directly with you.
The puns are endless with that one.
Building better relationships with our customers; asking them questions - they will tell you all day long why they come back and why they spend their money.
Asking the questions thinking not as the employee but as the owner,the decision maker you are.
So I hear a few saying, "I am not the owner, I am not the decision maker.
" If you have responsibilities that affect the bottom line, you make decisions that have impact.
Please do not be so naive to think that this business will work as well without you, you see things from the perspective that is priceless.
And that place is from where the transaction takes place from the threshing floor.
Be creative, know that there are a multitude of places to find revenue.
Creative partnerships, saving money on what you spend, there is no rule there is no wrong answer, most of the time it's in the most obvious place.
In some cases it's not just hard to find it's almost impossible.
Running a small business is well...
one of the great loves of my life.
The blood, sweat, tears, the smiles the joys - "this is my business" and this is exciting.
Are the long hours the short vacations worth it? Yes, an emphatic YES.
Then you sit down with your accountant and he tells you what your company is worth.
The balance sheet doesn't add up and you need more money.
All your work, the long hours and you need more cash, more income, but sometimes needing more money is not exactly what you need.
We have a saying among senior staff, "How do we make money,?" They say "We save money.
" Saving money is just that simple, coupons work.
At all the places we spend money, ask the question "Do we need this? Can we get it cheaper with out sacrificing quality? Who is my insurance guy anyway? What did I just buy? (buyers remorse - that's really remorse) Can I raise my prices on my appetizers? Who do I need to let go?" Knowing personally every bill, knowing personally how the money came in: when, where, and why.
I say theses things to hopefully inspire.
I know as a small business owner that's all it takes.
To be reminded that the business we work for is exciting.
That being an owner, a decision maker is exciting, mostly dreams realized, hard work is par for the course.
So practical examples, here are some real ways of finding revenue: Finding partners to create win-win outcomes.
One example that comes to mind is a fish restaurant that sold an exotic fish, and then finding out that the fin of this fish is an aphrodisiac in Japan, literally taking the trash and turning it into cash.
Another example is working with a indoor marketing company like Peedabo.
com.
They place advertising in the bathrooms and share the revenue directly with you.
The puns are endless with that one.
Building better relationships with our customers; asking them questions - they will tell you all day long why they come back and why they spend their money.
Asking the questions thinking not as the employee but as the owner,the decision maker you are.
So I hear a few saying, "I am not the owner, I am not the decision maker.
" If you have responsibilities that affect the bottom line, you make decisions that have impact.
Please do not be so naive to think that this business will work as well without you, you see things from the perspective that is priceless.
And that place is from where the transaction takes place from the threshing floor.
Be creative, know that there are a multitude of places to find revenue.
Creative partnerships, saving money on what you spend, there is no rule there is no wrong answer, most of the time it's in the most obvious place.
