Podcasting for Profit - 3 Ways to Generate an Income Through Audio or Video Podcasts

There are dozens of ways podcasters are earning an income through audio and video podcasting beyond advertising and sponsorship.
Discover how you can podcast for profit using 3 methods - direct, indirect and integrated.

Direct Method = Tools to use to monetize your podcast contentYou would get paid for playing an audio advertisement, for mentioning a product, for selling your premium content or by asking your audience for a donation.
While having an audience is a key ingredient to how much you can charge, you're making money from directly selling your content to others or asking others to subsidize the cost of producing your podcast content.
Examples of the direct method are:
- Advertising
- Sponsorship
- Tip Jars
- Donations
- Premium Content
- Paid Subscriptions
- Licensing
- Selling Archived Content
- Grants
Indirect Method = Opportunities that help you monetize your podcast knowledge and skillsYou would make money by being hired to speak or teach others about podcasting.
Whether you get a book deal or sign a TV contract, whether you lead a workshop or speak in front of an audience, you are making money indirectly from podcasting simply because your skills and expertise is in hot demand.
Examples of the indirect method are:
- Speaking Engagements
- Book or Music Deals
- Presentations
- Consulting
- Teaching
- Job Opportunities
- Movie or TV Contracts
Integrated Method = Techniques to monetize your audience by turning them into customersYou use your podcast to generate leads and turn your audience into paying customers.
This is especially effective for those who sell products and services and need a way to turn that valuable podcast audience into clients.
Examples of the integrated method are:
- Affiliate Marketing
- Selling Services
- Selling Products
- Selling Memberships
- List Building
- Contests / Surveys
- Merchandise