Business Clarity and Your Target Audience
Do you find yourself wondering and asking why would somebody come to me, to my online business?Why do you think someone would pay attention to you, listen to what you have to say, or buy your products? -- These thoughts and questions often come when we don't have clarity.
When you know what you stand for, then you will know why people come to you and you will understand the value of what you bring to your market.
And, when you start to appreciate your worth, everyone else will, also.
-- Remember that if you are not clear on what you stand for, your target audience will not believe you.
What is it you stand for? This is where branding comes in.
-- It is good to know why people come to you - analyze this write it down --Most people come to you with what they think they need - but as a business coach, I start to realize that what they really need is something else - so I have my business coaching clients: -Write down what they think they need for their business to grow -And then write down what they think their target audience really needs from their product or service - What is the solution their target audience thinks they need or want? As you start to work with your target audience, clients, - you will see a pattern - and you can ask yourself these questions - look at the statistics of what clients come to you for - determine what they really want solved - what are they really looking for- what is the common denominator.
When you see a pattern, then ask yourself of the things I sale (helping others) what makes me come alive.
These are branding and business questions.
-- What is it my market wants and what do they come to me for? --And, ask what makes me come alive? At the end of the day people really want connection, even before they want content.
You need to know, find, the true common denominator - what they come to you for- what is the underlying pattern and see what really makes you come alive.
Then you will be building your business as a purpose driven entrepreneur and not an opportunistic marketer.
How can you now express this to your target?
It will always be a process, a journey of being connected with yourself and as a business person.
As you become clear on what you stand for - you will be attracting what you need and you will be able to identify where you need to spend your time.
Creating something special and different - helping you to stand out and getting the market you want to attract and keep the conversation going.
To make the connection with your target, you do need to connect with yourself first.
It is a very effective way to grow yourself and your business, and make a lot of money online, or as a small business owner, during the process.
It is developing yourself personally and your business professionally.
It is being a leader and the road to being successful.
When you know what you stand for, then you will know why people come to you and you will understand the value of what you bring to your market.
And, when you start to appreciate your worth, everyone else will, also.
-- Remember that if you are not clear on what you stand for, your target audience will not believe you.
What is it you stand for? This is where branding comes in.
-- It is good to know why people come to you - analyze this write it down --Most people come to you with what they think they need - but as a business coach, I start to realize that what they really need is something else - so I have my business coaching clients: -Write down what they think they need for their business to grow -And then write down what they think their target audience really needs from their product or service - What is the solution their target audience thinks they need or want? As you start to work with your target audience, clients, - you will see a pattern - and you can ask yourself these questions - look at the statistics of what clients come to you for - determine what they really want solved - what are they really looking for- what is the common denominator.
When you see a pattern, then ask yourself of the things I sale (helping others) what makes me come alive.
These are branding and business questions.
-- What is it my market wants and what do they come to me for? --And, ask what makes me come alive? At the end of the day people really want connection, even before they want content.
You need to know, find, the true common denominator - what they come to you for- what is the underlying pattern and see what really makes you come alive.
Then you will be building your business as a purpose driven entrepreneur and not an opportunistic marketer.
How can you now express this to your target?
- This is what you stand for - it follows you wherever you go.
- Are you emotionally driven by your business and what you stand for?
It will always be a process, a journey of being connected with yourself and as a business person.
As you become clear on what you stand for - you will be attracting what you need and you will be able to identify where you need to spend your time.
Creating something special and different - helping you to stand out and getting the market you want to attract and keep the conversation going.
To make the connection with your target, you do need to connect with yourself first.
It is a very effective way to grow yourself and your business, and make a lot of money online, or as a small business owner, during the process.
It is developing yourself personally and your business professionally.
It is being a leader and the road to being successful.
