Need a Good Online Marketing Strategy? My Favorite Way to Turn Ideas Into Income
Everyone knows that creating your own products is the key to having massive success online.
And yet, most think that the actual process of product creation is difficult, daunting or complex.
The secret is...
It's not.
It's actually super easy.
What's even easier? Once you actually have a product to sell, actually marketing that product to people who make up your ideal audience is super simple too! The truth is, as long as you have a little bit of experience and expertise with the subject matter you are selling, you can do MUCH of the above in a matter of days.
The actual product creation process is super simple.
Choose a delivery medium.
(ebook, audio book, premium webinar, membership site, telephone coaching, etc) Organize all of the information you have in an outline.
Write or record the material directly from your outline.
Clean up and edit what you've completed.
Upload to your web server...
and attach a payment processing gateway.
(PayPal is free and fine for 90% of the products and services out there, I still use it to this very day for most transactions using the above approach) As a matter of fact, if you use an audio recording service, you can actually use the audio files hosted on THEIR servers to deliver the product.
(meaning you don't even have to upload the files to your server...
you can literally re-direct people who have completed payment to the "cloud" as well) Really, there is no need to create expensive packaging, or pay expensive designers to sell your own products, especially if you are just starting to build your brand, and your business.
I often think that the expectation of HUGE expense is the biggest reason most people procrastinate about creating their own products.
Most of the above can be done for free.
And if you have a small budget, you can do it easily for under $75 and be an "info-preneur" in under a month.
The easiest way to start marketing your product to a new audience of people who are passionate about what you are selling? Creating content, much like what you are reading right here.
Get people on a list.
Give them something valuable in exchange for their email address and follow up over the course of 30 days with a few messages a week.
If you can build a blog to augment your appeal, by all means...
do it.
(it's also free) The truth is, you CAN do this.
And there really is nothing more than the above to getting started.
Remember...
it doesn't have to be perfect.
It doesn't have to be your "masterpiece".
Just launch it...
get it up and out and in front of the people who will benefit from your passion and expertise.
(you can always add, improve and optimize your offers as you go and grow!) Every niche has a willing, able and active audience who wants to advance their education in the topic at hand.
You can write an eBook on meeting Christian Singles.
You can compile a cook book of Cajun recipes.
You can offer life coaching or credit repair by phone and email.
You can create a meditation or guided visualization CD or audio product.
Every good idea only needs STRUCTURE to be a great product, service or offer.
Apply the above, and you'll have BOTH in a jif.
(no investment, and no "gurus" required!)
And yet, most think that the actual process of product creation is difficult, daunting or complex.
The secret is...
It's not.
It's actually super easy.
What's even easier? Once you actually have a product to sell, actually marketing that product to people who make up your ideal audience is super simple too! The truth is, as long as you have a little bit of experience and expertise with the subject matter you are selling, you can do MUCH of the above in a matter of days.
The actual product creation process is super simple.
Choose a delivery medium.
(ebook, audio book, premium webinar, membership site, telephone coaching, etc) Organize all of the information you have in an outline.
Write or record the material directly from your outline.
Clean up and edit what you've completed.
Upload to your web server...
and attach a payment processing gateway.
(PayPal is free and fine for 90% of the products and services out there, I still use it to this very day for most transactions using the above approach) As a matter of fact, if you use an audio recording service, you can actually use the audio files hosted on THEIR servers to deliver the product.
(meaning you don't even have to upload the files to your server...
you can literally re-direct people who have completed payment to the "cloud" as well) Really, there is no need to create expensive packaging, or pay expensive designers to sell your own products, especially if you are just starting to build your brand, and your business.
I often think that the expectation of HUGE expense is the biggest reason most people procrastinate about creating their own products.
Most of the above can be done for free.
And if you have a small budget, you can do it easily for under $75 and be an "info-preneur" in under a month.
The easiest way to start marketing your product to a new audience of people who are passionate about what you are selling? Creating content, much like what you are reading right here.
Get people on a list.
Give them something valuable in exchange for their email address and follow up over the course of 30 days with a few messages a week.
If you can build a blog to augment your appeal, by all means...
do it.
(it's also free) The truth is, you CAN do this.
And there really is nothing more than the above to getting started.
Remember...
it doesn't have to be perfect.
It doesn't have to be your "masterpiece".
Just launch it...
get it up and out and in front of the people who will benefit from your passion and expertise.
(you can always add, improve and optimize your offers as you go and grow!) Every niche has a willing, able and active audience who wants to advance their education in the topic at hand.
You can write an eBook on meeting Christian Singles.
You can compile a cook book of Cajun recipes.
You can offer life coaching or credit repair by phone and email.
You can create a meditation or guided visualization CD or audio product.
Every good idea only needs STRUCTURE to be a great product, service or offer.
Apply the above, and you'll have BOTH in a jif.
(no investment, and no "gurus" required!)
