What Are the Benefits of a Facebook Page Vs. a Facebook Group?
- A Facebook page is essentially a personal or professional profile. An individual can create a Facebook page under his own name to share either personal or professional information. Companies and brands can also create Facebook pages. These pages function the same as a Facebook profile, with users able to comment on a Wall. Facebook groups, on the other hand, are more collaborative. Someone creates a group and others join the group. Those who have joined can then comment and share links.
- Facebook pages and groups differ in the way that they contact users. Facebook groups allow the group administrator to send mass messages to some or all of the members in the group. Facebook pages, on the other hand, simply provide status updates to other users when something on the page changes. These updates are the same sort of updates that show up to your friends on Facebook when you change information in your personal profile. In this respect, Facebook groups have a wider reach; users pay more attention to a direct message sent to them than they pay to a random status update lumped in with the updates provided by all of their other friends.
- Facebook pages have a significant content advantage for those with an international audience. Unlike Facebook groups, Facebook pages can target content to different users. If your company has a Facebook page, that means the company can make sure Indian users get posts that concern India, while British users receive content tailored to their location as well. This cannot be done with a Facebook group. When you post using a Facebook page, you can choose to post to everyone who follows your page, or to make the post visible only to those in certain countries and with certain language settings.
- Facebook pages also have a significant advantage over Facebook groups when it comes to creating a custom experience. Those who have experience in computer coding can use a variety of tools to create custom tabs and features on a Facebook page. Groups, in comparison, are relatively static. Pages can also take advantage of the host of additional applications available on Facebook, while Facebook groups cannot.
