How to Become a Dorset Copywriter
Life used to be so simple for UK copywriters - until a few years ago. Since the worst market crash since the 1930s, keeping the wolf from the door has been pretty tricky.
How we recall the good old days. All you needed was a website on page one of Google and you were away. You could achieve that through the natural listings or through paying a few quid on Google Adwords. The phone was never silent and the inbox beeped all day. The landscape is a bit different now - the only ones clicking those small ads are charlatans wanting SEO content at three bucks a page.
So how to strike back? Working as a freelance copywriter, you can deal with businesses just about anywhere in the world using Skype and email.
For example, you might want to target businesses in Dorset. Do you think businesses in Poole or Bournemouth will want to work with copywriters just on the basis that they can show up easily at their offices? Of course not. They want the best copywriter for the job.
You, of course, can pinch work from beneath your rivals' noses. Here are a couple of great ways of doing just that - and one of them is practically free.
If you want to throw cash at the issue, simply alter your Google Adwords account to allow geographical clicks for 'copywriter Dorset' or 'copywriter Poole' to come through to your website.
That's simple enough. But if you want to achieve the same goal for no outlay, just put together a landing page for your site that talks about copywriting and copywriters in Dorset. Tell Dorset businesses about the benefits of working remotely with you and how they can save a fortune. That might be even more true if you're based in a cheaper part of the country.
Getting the optimisation right is key. Use longtail geographical keywords based around copywriters in Dorset and place them into your H1 and H2 headings. Your keyword density comes next - aim for about 5% on a 400-word page. Around 20 of your words will be keywords.
Now get yourself some decent backlinks. Cobble together a few articles about copywriters in Dorset and publish them on articles site like this one. You can also write press releases. Ensure your anchor text is relevant to your copywriter Dorset pages. Then sit back and smile as your landing page makes an assault on the West face of Google.
How we recall the good old days. All you needed was a website on page one of Google and you were away. You could achieve that through the natural listings or through paying a few quid on Google Adwords. The phone was never silent and the inbox beeped all day. The landscape is a bit different now - the only ones clicking those small ads are charlatans wanting SEO content at three bucks a page.
So how to strike back? Working as a freelance copywriter, you can deal with businesses just about anywhere in the world using Skype and email.
For example, you might want to target businesses in Dorset. Do you think businesses in Poole or Bournemouth will want to work with copywriters just on the basis that they can show up easily at their offices? Of course not. They want the best copywriter for the job.
You, of course, can pinch work from beneath your rivals' noses. Here are a couple of great ways of doing just that - and one of them is practically free.
If you want to throw cash at the issue, simply alter your Google Adwords account to allow geographical clicks for 'copywriter Dorset' or 'copywriter Poole' to come through to your website.
That's simple enough. But if you want to achieve the same goal for no outlay, just put together a landing page for your site that talks about copywriting and copywriters in Dorset. Tell Dorset businesses about the benefits of working remotely with you and how they can save a fortune. That might be even more true if you're based in a cheaper part of the country.
Getting the optimisation right is key. Use longtail geographical keywords based around copywriters in Dorset and place them into your H1 and H2 headings. Your keyword density comes next - aim for about 5% on a 400-word page. Around 20 of your words will be keywords.
Now get yourself some decent backlinks. Cobble together a few articles about copywriters in Dorset and publish them on articles site like this one. You can also write press releases. Ensure your anchor text is relevant to your copywriter Dorset pages. Then sit back and smile as your landing page makes an assault on the West face of Google.
