Article Marketing Promotion: How To Write An Article Effectively
Article marketing promotion is a skill: it is knowing how to write an article in such a way that it will not only promote your service, product or website, but also persuade readers to click on the link to your website. An online promotion is a distinctly different skill to an offline promotion.
If you don;t know how to write you will never know how to write an article that Google will accept, let alone a human reader. Large numbers of article marketing promotions have recently failed because the writer has been unable to write correct grammatical English that sounds coherent when read.
This was accepted until February of this year, when Google introduced its Panda algorithm (that some popularly refer to as the Farmer algorithm) that introduced stricter rules on what Google regarded as being acceptable English grammar, semantics and sentence structure.
Now there is more of a need for articles to be written in correct English rather than in slang, and 'as long as it is understood' no longer applies. Almost all article directories are now being more choosy and demanding, and many authors are being rejected who were accepted prior to February.
However, because most people don't fully understand how to write articles for online promotion purposes, here are a few tips on article marketing promotion that might help you make the best of what is potentially a very powerful internet marketing tool.
1. Preparation
Preparation involves you understanding what you are writing about, and then sketching out the bones of the article. You can then carry out some keyword research to determine the best keywords to use in the title and occasionally in the article. You should sketch out the important introductory paragraph and then the concluding paragraph.
Google will give more emphasis to the content and keywords in your title and these two paragraphs than to any other in your article. Once your main paragraphs have been sketched out, and you fully understand the focus of your article, then you can start on your keyword research.
2. Keyword Research
You can use the free Google Keyword Tool, developed for use by Adwords users, or any other keyword too, you prefer. There are many paid tools available online and also some other free tools, such as the free 7-day trial offered by Wordtracker and the free SEO Chat and Trillian Discovery tools.
Just Google these to find them, then find the best keywords with as high a demand and as low a supply as possible: you will generally come to a compromise between the two. You should choose a maximum of two keywords for any article - an A and a B keyword.
3. The Title
Use Keyword A as the first word(s) of the title of your article and end up with keyword B. For example, keyword A is 'article marketing promotion' in this article's title, and 'how to write an article' is keyword B.'
Don't believe those that say your title must be shocking: those seeking information don't want shocked, and Google likely won't list it. Shocking titles are OK for emails when you want the recipient to open the email, but your article will be found only by prospects using sensible keywords to find them. So "Make $1,000 in One Day!" will rarely be listed on Google, while "Article Marketing Promotion Tips" is likely to be.
The titlefor an article intended for article marketing is completely different to that for an email blast that must shock the recipient into opening it - that is a very important lesson that some fail to learn: there are times when exclamations work, and others when they are punished.
4. The Article Body
The body of the article should offer genuine information that people using your keyword A or B would likely be seeking. Your choice of keywords should not only be based on trying to get a high search engine ranking, but also to be related to the content of the article - just as this one is. These article marketing promotion tips are more than just 'tips' in fact, but explain to you how to write an article that not only conforms to the title, but is also likely to receive a decent listing on Google for the relevance of its content to the main keywords.
5. The Final Paragraph
When writing articles, use both keywords in the final paragraph, one near the beginning and one near the end. There is no specific reason why I do this, only that I generally seem to get better results when I do though I cannot explain i. Your final paragraph should sum up what you have stated in the article in a coherent way.
Your article planning starts with the theme that you should use in your keyword research: use the results of that in your title, and then continue it in your introductory paragraph and on through the article without overusing the keyword, but using semantically related vocabulary to maintain the relevance to that keyword or keywords (no more than two). Continue that title theme through the article and then summit all up as I am doing now.
If you want learn how to write an article with the best chance of being listed high in the Google SERPS, you should take careful note of all the above when writing your own articles (including my keyword density that is just about right ). These article marketing promotion tips will work if you use them correctly - so do it!
If you don;t know how to write you will never know how to write an article that Google will accept, let alone a human reader. Large numbers of article marketing promotions have recently failed because the writer has been unable to write correct grammatical English that sounds coherent when read.
This was accepted until February of this year, when Google introduced its Panda algorithm (that some popularly refer to as the Farmer algorithm) that introduced stricter rules on what Google regarded as being acceptable English grammar, semantics and sentence structure.
Now there is more of a need for articles to be written in correct English rather than in slang, and 'as long as it is understood' no longer applies. Almost all article directories are now being more choosy and demanding, and many authors are being rejected who were accepted prior to February.
However, because most people don't fully understand how to write articles for online promotion purposes, here are a few tips on article marketing promotion that might help you make the best of what is potentially a very powerful internet marketing tool.
1. Preparation
Preparation involves you understanding what you are writing about, and then sketching out the bones of the article. You can then carry out some keyword research to determine the best keywords to use in the title and occasionally in the article. You should sketch out the important introductory paragraph and then the concluding paragraph.
Google will give more emphasis to the content and keywords in your title and these two paragraphs than to any other in your article. Once your main paragraphs have been sketched out, and you fully understand the focus of your article, then you can start on your keyword research.
2. Keyword Research
You can use the free Google Keyword Tool, developed for use by Adwords users, or any other keyword too, you prefer. There are many paid tools available online and also some other free tools, such as the free 7-day trial offered by Wordtracker and the free SEO Chat and Trillian Discovery tools.
Just Google these to find them, then find the best keywords with as high a demand and as low a supply as possible: you will generally come to a compromise between the two. You should choose a maximum of two keywords for any article - an A and a B keyword.
3. The Title
Use Keyword A as the first word(s) of the title of your article and end up with keyword B. For example, keyword A is 'article marketing promotion' in this article's title, and 'how to write an article' is keyword B.'
Don't believe those that say your title must be shocking: those seeking information don't want shocked, and Google likely won't list it. Shocking titles are OK for emails when you want the recipient to open the email, but your article will be found only by prospects using sensible keywords to find them. So "Make $1,000 in One Day!" will rarely be listed on Google, while "Article Marketing Promotion Tips" is likely to be.
The titlefor an article intended for article marketing is completely different to that for an email blast that must shock the recipient into opening it - that is a very important lesson that some fail to learn: there are times when exclamations work, and others when they are punished.
4. The Article Body
The body of the article should offer genuine information that people using your keyword A or B would likely be seeking. Your choice of keywords should not only be based on trying to get a high search engine ranking, but also to be related to the content of the article - just as this one is. These article marketing promotion tips are more than just 'tips' in fact, but explain to you how to write an article that not only conforms to the title, but is also likely to receive a decent listing on Google for the relevance of its content to the main keywords.
5. The Final Paragraph
When writing articles, use both keywords in the final paragraph, one near the beginning and one near the end. There is no specific reason why I do this, only that I generally seem to get better results when I do though I cannot explain i. Your final paragraph should sum up what you have stated in the article in a coherent way.
Your article planning starts with the theme that you should use in your keyword research: use the results of that in your title, and then continue it in your introductory paragraph and on through the article without overusing the keyword, but using semantically related vocabulary to maintain the relevance to that keyword or keywords (no more than two). Continue that title theme through the article and then summit all up as I am doing now.
If you want learn how to write an article with the best chance of being listed high in the Google SERPS, you should take careful note of all the above when writing your own articles (including my keyword density that is just about right ). These article marketing promotion tips will work if you use them correctly - so do it!
