Article Writing Tips - Multiple Products From a Single Article
Article writing and marketing brings a lot of benefits for your business.
Perhaps the most obvious one is qualified traffic.
But, what a lot of article authors still fail to notice is the brand recognition (your name) and profitability of the articles.
A great leverage point of articles is that you could repurpose and turn them to other content formats and information-based products very easily.
Writing an article is much like producing an outline for your next info product.
Looking at the articles from the right standpoint really helps.
It practically turns your mindset about article writing and marketing.
If you used to think that writing articles is a waste of time, approaching it from this angle will certainly remedy the problem.
Certain formats of articles are more powerful and usable than others when you want to repurpose the contents.
For instance, if your articles are "7 Steps to Growing Your First Rose in Your Own Garden," the topic may be of interest to your e-newsletter readers.
Often you can send the same article to the subscribers without much editing.
Later when you've gauged the level of interest and the result was positive, you could turn the same article into 45-minute teleseminar.
If you talk each step for 2 minutes, you end up with 14 minutes of content.
Add the introductory content and question and answers, you will soon be able to fill in the whole 45 minutes very easily.
The recording of the teleseminar will be a perfect fit for audio CD.
Turning tips and step-by-step information into a checklist is another option.
If you take the time to expand the content into actionable information, it could be as simple as expanding the content and add a workbook.
All of them are based on the single article.
Take the time to really think about how you can repurpose your articles into content and products.
It isn't as hard as you may think but certainly you'll like the result.
Perhaps the most obvious one is qualified traffic.
But, what a lot of article authors still fail to notice is the brand recognition (your name) and profitability of the articles.
A great leverage point of articles is that you could repurpose and turn them to other content formats and information-based products very easily.
Writing an article is much like producing an outline for your next info product.
Looking at the articles from the right standpoint really helps.
It practically turns your mindset about article writing and marketing.
If you used to think that writing articles is a waste of time, approaching it from this angle will certainly remedy the problem.
Certain formats of articles are more powerful and usable than others when you want to repurpose the contents.
For instance, if your articles are "7 Steps to Growing Your First Rose in Your Own Garden," the topic may be of interest to your e-newsletter readers.
Often you can send the same article to the subscribers without much editing.
Later when you've gauged the level of interest and the result was positive, you could turn the same article into 45-minute teleseminar.
If you talk each step for 2 minutes, you end up with 14 minutes of content.
Add the introductory content and question and answers, you will soon be able to fill in the whole 45 minutes very easily.
The recording of the teleseminar will be a perfect fit for audio CD.
Turning tips and step-by-step information into a checklist is another option.
If you take the time to expand the content into actionable information, it could be as simple as expanding the content and add a workbook.
All of them are based on the single article.
Take the time to really think about how you can repurpose your articles into content and products.
It isn't as hard as you may think but certainly you'll like the result.
