How To Make Your Email Marketing Campaign A Success?
But how do you make your email marketing program a success?
As an email marketer, you will be depending on how effective is your email in driving the purchase.
All the good content in your email is not good enough. Not even when you take the effort to make your reader feel like they have a good relationship with you or your brand, but are they paying attention to your message?
No, they are not.
The solution is contained their attention, and keep up with a quality conversation with your reader. Sad to say, as research have found that with the huge amount of emails an average person received in a day, it is estimated that only one-third of emails received will be read or retained.
People are suffering from attention deficit disorder but how are you going to win back the attention that you most wanted?
Besides having a catchy title of your email to ensure it is opened, the content of your email is extremely important in order to make your reader to stop and ponder before he clicks away. Always put a message notes for him to refer to your previous email or your reminder of the reminder of your prior conversations, links or promotions.
This reminder will strike in their mind immediately, and you would stand a much higher chance of having your message resonate and be responded to.
On top of that mental grab of the first few seconds of opening your email, you have to format your email in a clearly, uncluttered manner with a tag or button or arrows to call out to your reader to take to action.
To be successful in your email marketing campaign you have to leverage on reader's short attention span to the maximum by placing your messages right in front of your prospects to maximize clicks through.
As an email marketer, you will be depending on how effective is your email in driving the purchase.
All the good content in your email is not good enough. Not even when you take the effort to make your reader feel like they have a good relationship with you or your brand, but are they paying attention to your message?
No, they are not.
The solution is contained their attention, and keep up with a quality conversation with your reader. Sad to say, as research have found that with the huge amount of emails an average person received in a day, it is estimated that only one-third of emails received will be read or retained.
People are suffering from attention deficit disorder but how are you going to win back the attention that you most wanted?
Besides having a catchy title of your email to ensure it is opened, the content of your email is extremely important in order to make your reader to stop and ponder before he clicks away. Always put a message notes for him to refer to your previous email or your reminder of the reminder of your prior conversations, links or promotions.
This reminder will strike in their mind immediately, and you would stand a much higher chance of having your message resonate and be responded to.
On top of that mental grab of the first few seconds of opening your email, you have to format your email in a clearly, uncluttered manner with a tag or button or arrows to call out to your reader to take to action.
To be successful in your email marketing campaign you have to leverage on reader's short attention span to the maximum by placing your messages right in front of your prospects to maximize clicks through.
