The Top 3 Reasons Why Your Small Business Needs a Catchy Tagline
Think your small or home-based business doesn't need a slogan? Think again! Consumers are bombarded with marketing messages every single day.
While many may just slip past and bypass the consumer's thoughts, just as many seep in and guide that consumer toward or possibly away from, their next purchase of a product or service.
A slogan is like the hook on the end of a fishing wire...
the hook that your small business needs to lure customers away from the competition and toward you! So here are the top 3 reasons why your small or home-based business needs a slogan: 1 - You need to brand yourself with a consistent marketing message.
How will anyone remember you if every single piece of marketing flies out the proverbial door looking and sounding different? Sure you can change things up here and there when you hold different promotions and expand your offerings, but you need to brand the business itself and to do that, you want a consistent message that you send to your target market.
2 - You need to set yourself apart from the competition! Small business is booming! More and more people are moonlighting to start up their dream companies or quitting their day jobs altogether to start that at-home biz they've always been talking about.
Direct competition is popping up all around you and when you're in a forest full of trees, do you want to look like the rest of the trees? Not if you want to get the clients to find you and start paying you the big bucks! You want to stand out amongst the crowd.
And you can do that with a snappy slogan! 3 - It's your virtual 7-second elevator speech! So, every business book out there will tell you and practically knock it into your head that you should be able to tell any person, at any time, what you do.
And you should be able to have it down to a clear, concise phrase that can be said in seven seconds or less.
A slogan is just like that...
okay, it may not exactly say everything you do in a single phrase...
but it condenses your product or service, perhaps your business philosophy or your business objective...
It takes that and gives it to people who you aren't stuck in an elevator with.
People stumbling across your website.
People handed your business card.
People who just happen to come across some marketing materials for your business.
They all become privy to that virtual 7-second elevator speech that you have given via a catchy tagline.
When it boils down to it, every business needs a slogan or tagline to brand their business.
From big to small.
It helps to further your marketing efforts.
It gives your business a distinct personality.
And it helps your small business stand out in a sea of businesses.
While many may just slip past and bypass the consumer's thoughts, just as many seep in and guide that consumer toward or possibly away from, their next purchase of a product or service.
A slogan is like the hook on the end of a fishing wire...
the hook that your small business needs to lure customers away from the competition and toward you! So here are the top 3 reasons why your small or home-based business needs a slogan: 1 - You need to brand yourself with a consistent marketing message.
How will anyone remember you if every single piece of marketing flies out the proverbial door looking and sounding different? Sure you can change things up here and there when you hold different promotions and expand your offerings, but you need to brand the business itself and to do that, you want a consistent message that you send to your target market.
2 - You need to set yourself apart from the competition! Small business is booming! More and more people are moonlighting to start up their dream companies or quitting their day jobs altogether to start that at-home biz they've always been talking about.
Direct competition is popping up all around you and when you're in a forest full of trees, do you want to look like the rest of the trees? Not if you want to get the clients to find you and start paying you the big bucks! You want to stand out amongst the crowd.
And you can do that with a snappy slogan! 3 - It's your virtual 7-second elevator speech! So, every business book out there will tell you and practically knock it into your head that you should be able to tell any person, at any time, what you do.
And you should be able to have it down to a clear, concise phrase that can be said in seven seconds or less.
A slogan is just like that...
okay, it may not exactly say everything you do in a single phrase...
but it condenses your product or service, perhaps your business philosophy or your business objective...
It takes that and gives it to people who you aren't stuck in an elevator with.
People stumbling across your website.
People handed your business card.
People who just happen to come across some marketing materials for your business.
They all become privy to that virtual 7-second elevator speech that you have given via a catchy tagline.
When it boils down to it, every business needs a slogan or tagline to brand their business.
From big to small.
It helps to further your marketing efforts.
It gives your business a distinct personality.
And it helps your small business stand out in a sea of businesses.
