Creating Your Webinar - 4 Easy Steps!
Webinars are one of the most effective communication tools of all time. Imagine creating your own webinar and presenting your ideas, products or services to hundreds (even thousands) of people at the same time! You are just a few easy steps away from maximum communication efficiency!
Step 1: Design a presentation with a strong call to action.
No matter the goal underlying your webinar, make sure you include a clear call to action. This should direct your attendees to go to your website, call and schedule an appointment, or even buy your product immediately after the webinar. Whatever you do, get your attendees to DO SOMETHING right away. This is critical!
So, create a webinar power point presentation that entertains, informs and has a clear call to action at the end. What do you want them to do? Then tell them exactly what to do and how to do it at the end of your webinar! This is rule #1 in webinar development.
Step 2: Pick a webinar hosting company.
Choose a webinar hosting company that accommodates your needs and your budget. There are quite a few to choose from. If you anticipate less than 1000 attendees and you plan on doing several webinars in a year, I suggest using GoToWebinar.
Step 3: Set up your webinar.
Once you have chosen a webinar host, you need to know how to set up your webinar. The webinar host will have a set up page that will ask you for a webinar title, description, date and a time. It will also ask you to set up any polls or surveys.
A poll is a great way to interact with your attendees. For example, you could ask, "Are you facing any of these obstacles in your field?" You could then give four possible obstacles and let your attendees vote for the one they face the most.
This is a great way to get your attendees to admit they have a problem that is not easily solved. And when you show the results of the poll live on the webinar, it is great social proof that they are not alone and that many also struggle with this problem. They are also in a better place to ask for help by purchasing your products or services!
You can also use an exit survey when conducting a webinar. See if your attendees enjoyed your presentation, and ask them what helped them the most. You can use their responses as testimonials for your next webinar or webinar replay.
Also, ask them if they would recommend your product or service to their friends and family. If they answer "yes," then pick up the phone and call them after the webinar because they have indicated they are a hot prospect and warrant a phone call!
Step 4: Create your own registration page.
Once you have set up your webinar, invite people to attend. Your host company will provide a generic registration page, or you could make you own. I like to make my own because that way I decide what it looks like and how it feels. My page is unique and memorable.
Here's a great tip: require FULL CONTACT information on your registration page. Then before the webinar begins, you can send them a reminder phone call. Afterwards you can follow up with your attendees because you will have their mailing address.
If you feel up to it, you can even offer a special price or package to encourage more sales.
Step 1: Design a presentation with a strong call to action.
No matter the goal underlying your webinar, make sure you include a clear call to action. This should direct your attendees to go to your website, call and schedule an appointment, or even buy your product immediately after the webinar. Whatever you do, get your attendees to DO SOMETHING right away. This is critical!
So, create a webinar power point presentation that entertains, informs and has a clear call to action at the end. What do you want them to do? Then tell them exactly what to do and how to do it at the end of your webinar! This is rule #1 in webinar development.
Step 2: Pick a webinar hosting company.
Choose a webinar hosting company that accommodates your needs and your budget. There are quite a few to choose from. If you anticipate less than 1000 attendees and you plan on doing several webinars in a year, I suggest using GoToWebinar.
Step 3: Set up your webinar.
Once you have chosen a webinar host, you need to know how to set up your webinar. The webinar host will have a set up page that will ask you for a webinar title, description, date and a time. It will also ask you to set up any polls or surveys.
A poll is a great way to interact with your attendees. For example, you could ask, "Are you facing any of these obstacles in your field?" You could then give four possible obstacles and let your attendees vote for the one they face the most.
This is a great way to get your attendees to admit they have a problem that is not easily solved. And when you show the results of the poll live on the webinar, it is great social proof that they are not alone and that many also struggle with this problem. They are also in a better place to ask for help by purchasing your products or services!
You can also use an exit survey when conducting a webinar. See if your attendees enjoyed your presentation, and ask them what helped them the most. You can use their responses as testimonials for your next webinar or webinar replay.
Also, ask them if they would recommend your product or service to their friends and family. If they answer "yes," then pick up the phone and call them after the webinar because they have indicated they are a hot prospect and warrant a phone call!
Step 4: Create your own registration page.
Once you have set up your webinar, invite people to attend. Your host company will provide a generic registration page, or you could make you own. I like to make my own because that way I decide what it looks like and how it feels. My page is unique and memorable.
Here's a great tip: require FULL CONTACT information on your registration page. Then before the webinar begins, you can send them a reminder phone call. Afterwards you can follow up with your attendees because you will have their mailing address.
If you feel up to it, you can even offer a special price or package to encourage more sales.
