Why Reputation Monitoring Is Vital For Cosmetic Surgeons
When a potential cosmetic surgery patient sees negative information about you or your cosmetic surgery practice at the top of the search listings, they will move on to another cosmetic surgeon without a second thought.
You've had your chance, and it's over for you as far as that might-have-been patient is concerned.
But this is only the start of the problem.
How many people will they tell about that negative information they saw? It doesn't bear thinking about, but you must.
If your reputation is gone, you have nothing.
People are talking about you and your cosmetic practice online right now.
You really do need to know what they are saying about you.
Unflattering comments made online in blogs, articles, forums, press releases or other websites can do a huge amount of damage to the professional reputation of a cosmetic surgeon and his practice in a worryingly short amount of time.
If a search engine pulls up the negative information to the top of the page, forget about getting a second chance.
Consider for a moment the value of a cosmetic patient to your practice.
How much is your least expensive surgery? How often will they return for their Botox, Dermal Filler or other services? If you just lose 5, 10, or 20 potential patients because of some negative comment someone made somewhere online, this could mean the loss of tens of thousands of dollars for you and your cosmetic surgery practice.
Or it could bury your business altogether by the time you've worked out why the telephone stopped ringing, and your cancellation rate shot through the roof.
The good news is there are lots of things that can be done to limit the damage, or to bury the negative information altogether.
The key is speed of implementation though; you must know this has happened so you (or preferably your cosmetic surgery marketing specialist) can act quickly.
The flip side of Reputation Monitoring is that if people are saying great things about you or your cosmetic surgery practice, you need to know.
This is because a good review is one of the best forms of free publicity for you and your cosmetic practice.
You know how it is, it's difficult to "blow your own trumpet" about how great your services, staff and premises are.
But it's a completely different scenario if a "normal" person says great things about you, your cosmetic surgery services, members of your staff, or your practice.
You need to know about this positive information so you can take advantage of this good publicity in your cosmetic surgery practice marketing.
Reputation monitoring is an absolute necessity for any cosmetic surgeon, and it's a really inexpensive investment when you consider what the cost to you will be if you don't know what they're saying about you.
You've had your chance, and it's over for you as far as that might-have-been patient is concerned.
But this is only the start of the problem.
How many people will they tell about that negative information they saw? It doesn't bear thinking about, but you must.
If your reputation is gone, you have nothing.
People are talking about you and your cosmetic practice online right now.
You really do need to know what they are saying about you.
Unflattering comments made online in blogs, articles, forums, press releases or other websites can do a huge amount of damage to the professional reputation of a cosmetic surgeon and his practice in a worryingly short amount of time.
If a search engine pulls up the negative information to the top of the page, forget about getting a second chance.
Consider for a moment the value of a cosmetic patient to your practice.
How much is your least expensive surgery? How often will they return for their Botox, Dermal Filler or other services? If you just lose 5, 10, or 20 potential patients because of some negative comment someone made somewhere online, this could mean the loss of tens of thousands of dollars for you and your cosmetic surgery practice.
Or it could bury your business altogether by the time you've worked out why the telephone stopped ringing, and your cancellation rate shot through the roof.
The good news is there are lots of things that can be done to limit the damage, or to bury the negative information altogether.
The key is speed of implementation though; you must know this has happened so you (or preferably your cosmetic surgery marketing specialist) can act quickly.
The flip side of Reputation Monitoring is that if people are saying great things about you or your cosmetic surgery practice, you need to know.
This is because a good review is one of the best forms of free publicity for you and your cosmetic practice.
You know how it is, it's difficult to "blow your own trumpet" about how great your services, staff and premises are.
But it's a completely different scenario if a "normal" person says great things about you, your cosmetic surgery services, members of your staff, or your practice.
You need to know about this positive information so you can take advantage of this good publicity in your cosmetic surgery practice marketing.
Reputation monitoring is an absolute necessity for any cosmetic surgeon, and it's a really inexpensive investment when you consider what the cost to you will be if you don't know what they're saying about you.
