How to Use PLR to Grow Your Business
If you knew there was one sure way to grow your business overnight would you take advantage of it?
Here is one little known secret to increasing your online presence and building traffic to your site: public label rights content, more commonly know as PLR.
Nearly every business is online. Having that online presence means creating large amounts of web content that reaches your target audience and responds to their needs.
Generating large amounts of content can be a hassle for even the savviest writer. It takes time, money, and often both.
What is PLR?
PLR content is written, video or audio content that you buy from a professional PLR provider who is hopefully also a professional writer. It usually comes in the form of article packs but can also be bought as e-books, reports, email auto responders and even videos. And whatever format suits your purposes you'll find you don't have to spend a lot; PLR articles typically run at $1-$2 each, depending on the length and the limited availability of the product.
Let's say you are a fitness trainer with a website. Perhaps you have a blog that you want to update on a daily basis but don't have the time or skills to write. So you find a PLR site that provides content on the topic of fitness and browse through their products until you find one that suits your needs.
Sound like a great deal? It is. You buy the rights to put your name on whatever PLR content you buy and claim it as your own. However, be prepared; there may be several others who have also purchased the same product as you and will be a adding their author name to that same content.
Making PLR content work for you
Consider the content you buy as a brand new suit. You have a quality fabric, it suits your purposes and you know it's going to improve your look overnight. However it doesn't fit quite right. It needs a tuck at the waist and a hem on the pants. Don't they all?
So you tailor your suit. No big deal. It's the same with PLR content. The research is done for you; the major points are made, you just have to tailor it to your unique needs. This would include changing the title and subheads to incorporate your own keywords, adding your own style and voice to the copy and referencing your own products throughout. It may take you ten to fifteen minutes, but if you've saved yourself a couple of hours or $50 for a ghostwriter, who cares?
Some people worry that using PLR means using duplicate content and that they'll be penalized for it. Well if you use PLR as the starting point for your web content rather than the finished product, you won't have a problem.
And here's the truth about duplicate content: Google doesn't penalize for duplicate content€"if that were the case, multiple online news sites would be out of business. Google may rank duplicate pages in order of perceived importance, but that's it.
Are you curious about PLR and how it can help to grow your business?
The best PLR sites offer free content to get you started. It's a way of letting you know that the content is of a high quality and what kind of style that you'll find on that site.
Try it. You've nothing to lose.
€
Here is one little known secret to increasing your online presence and building traffic to your site: public label rights content, more commonly know as PLR.
Nearly every business is online. Having that online presence means creating large amounts of web content that reaches your target audience and responds to their needs.
Generating large amounts of content can be a hassle for even the savviest writer. It takes time, money, and often both.
What is PLR?
PLR content is written, video or audio content that you buy from a professional PLR provider who is hopefully also a professional writer. It usually comes in the form of article packs but can also be bought as e-books, reports, email auto responders and even videos. And whatever format suits your purposes you'll find you don't have to spend a lot; PLR articles typically run at $1-$2 each, depending on the length and the limited availability of the product.
Let's say you are a fitness trainer with a website. Perhaps you have a blog that you want to update on a daily basis but don't have the time or skills to write. So you find a PLR site that provides content on the topic of fitness and browse through their products until you find one that suits your needs.
Sound like a great deal? It is. You buy the rights to put your name on whatever PLR content you buy and claim it as your own. However, be prepared; there may be several others who have also purchased the same product as you and will be a adding their author name to that same content.
Making PLR content work for you
Consider the content you buy as a brand new suit. You have a quality fabric, it suits your purposes and you know it's going to improve your look overnight. However it doesn't fit quite right. It needs a tuck at the waist and a hem on the pants. Don't they all?
So you tailor your suit. No big deal. It's the same with PLR content. The research is done for you; the major points are made, you just have to tailor it to your unique needs. This would include changing the title and subheads to incorporate your own keywords, adding your own style and voice to the copy and referencing your own products throughout. It may take you ten to fifteen minutes, but if you've saved yourself a couple of hours or $50 for a ghostwriter, who cares?
Some people worry that using PLR means using duplicate content and that they'll be penalized for it. Well if you use PLR as the starting point for your web content rather than the finished product, you won't have a problem.
And here's the truth about duplicate content: Google doesn't penalize for duplicate content€"if that were the case, multiple online news sites would be out of business. Google may rank duplicate pages in order of perceived importance, but that's it.
Are you curious about PLR and how it can help to grow your business?
The best PLR sites offer free content to get you started. It's a way of letting you know that the content is of a high quality and what kind of style that you'll find on that site.
Try it. You've nothing to lose.
€
