TV Viewership Rises Thanks to Digital
Despite naysayers believing that increasing reliance on the internet would lead to a decline in TV viewership, the Broadcasters' Audience Research Board (BARB) has revealed that more people are switching on compared to last year.
This increase in the UK's TV audiences across all age groups has been explained as due to a number of factors - ranging from new HD and 3D options to the recession, which is seeing people spending more time at home. However, it's likely that the primary reason more people are watching TV is the increasingly widespread adoption of digital services, which now account for more than 90% of the UK's viewing population as our nation catches up with other industrialised countries that have already made the switch-over from analogue, including the US and Germany.
Digital TV opens up a greater selection of channels than was previously available, meaning even those who were left unsatisfied by terrestrial programme scheduling are more likely to find a range of channels to suit their specific tastes when making the switch-over to digital.
From international news channels, keeping you up to speed with the latest global events, to film and sport channels bringing the latest sensational events into your living room, it's clear that the TV phenomenon is in no danger of burning out any time soon, especially with new developments making it even easier to record, pause and play back your favourite shows with ease.
With recordable and time-shifted TV, viewers are no longer restricted to programming schedules, and can watch shows when it's convenient for them, without the hassle of video recorders. This means audiences no longer have to miss out on the latest reality TV gossip and developments by being out of the house, and can catch up on serialised shows by watching episodes back-to-back, with all the convenience of a DVD.
With the new season schedule sure to bring a plethora of great options for digital viewers, it's an ideal time to check out the latest Sky TV offers [http://packages.sky.com/offers] and put together a great value entertainment package for you and all the family, receiving your digital box free with the subscription.
Whether you're looking for recordable TV or high definition, another advantage of tailor-made digital packages is that you can make big savings by leaving out the channels you're not interested in, and only paying for those you really want to watch.
This increase in the UK's TV audiences across all age groups has been explained as due to a number of factors - ranging from new HD and 3D options to the recession, which is seeing people spending more time at home. However, it's likely that the primary reason more people are watching TV is the increasingly widespread adoption of digital services, which now account for more than 90% of the UK's viewing population as our nation catches up with other industrialised countries that have already made the switch-over from analogue, including the US and Germany.
Digital TV opens up a greater selection of channels than was previously available, meaning even those who were left unsatisfied by terrestrial programme scheduling are more likely to find a range of channels to suit their specific tastes when making the switch-over to digital.
From international news channels, keeping you up to speed with the latest global events, to film and sport channels bringing the latest sensational events into your living room, it's clear that the TV phenomenon is in no danger of burning out any time soon, especially with new developments making it even easier to record, pause and play back your favourite shows with ease.
With recordable and time-shifted TV, viewers are no longer restricted to programming schedules, and can watch shows when it's convenient for them, without the hassle of video recorders. This means audiences no longer have to miss out on the latest reality TV gossip and developments by being out of the house, and can catch up on serialised shows by watching episodes back-to-back, with all the convenience of a DVD.
With the new season schedule sure to bring a plethora of great options for digital viewers, it's an ideal time to check out the latest Sky TV offers [http://packages.sky.com/offers] and put together a great value entertainment package for you and all the family, receiving your digital box free with the subscription.
Whether you're looking for recordable TV or high definition, another advantage of tailor-made digital packages is that you can make big savings by leaving out the channels you're not interested in, and only paying for those you really want to watch.
