Article Marketing - How to Build a Brand Identity With Article Writing
A good brand that consumers trust is very valuable because it helps to sell products and services.
The buying cycle is shortened because customers don't have to spend much time conducting research.
They already trust the brand, and most will buy just because the products are associated with their favorite brand names.
Here is how you can build a brand identity with articles.
Tip 1: Give away expert knowledge freely.
To build trust and credibility, be prepared to give away as much expert knowledge as possible.
I have chosen my words carefully here.
"Expert" knowledge means that your content must be advanced enough.
The ordinary man on the street wouldn't know about such information.
They learn it from you - the expert.
That's how your readers start to see you as an expert.
Tip 2: Demonstrate how the solutions you offer deliver great results.
To build up a brand with a positive image, you must always demonstrate that your solutions can really work.
Don't promote your products directly in the article body.
Instead, write about how your solutions can help others.
For instance, the foldable bike you are selling can be unfolded in less than 15 seconds.
Readers like to read about such interesting materials.
Tip 3: Don't over-extend your brand.
Your brand should ideally represent just one line of product.
You will dilute your brand if you use it on every product that you sell.
After some time, consumers find it hard to remember what your brand stands for.
Is that a brand for watches, or for milk powder? Don't confuse the consumers.
Tip 4: Write about unique characteristics of your brand.
A brand is more memorable if it has unique characteristics.
For example, Brand X is easily remembered because all the products under this brand are made from rattan cane.
So when consumers come across Brand X, they immediately think of all the characteristics of rattan.
Brand X is a good "rattan brand".
The buying cycle is shortened because customers don't have to spend much time conducting research.
They already trust the brand, and most will buy just because the products are associated with their favorite brand names.
Here is how you can build a brand identity with articles.
Tip 1: Give away expert knowledge freely.
To build trust and credibility, be prepared to give away as much expert knowledge as possible.
I have chosen my words carefully here.
"Expert" knowledge means that your content must be advanced enough.
The ordinary man on the street wouldn't know about such information.
They learn it from you - the expert.
That's how your readers start to see you as an expert.
Tip 2: Demonstrate how the solutions you offer deliver great results.
To build up a brand with a positive image, you must always demonstrate that your solutions can really work.
Don't promote your products directly in the article body.
Instead, write about how your solutions can help others.
For instance, the foldable bike you are selling can be unfolded in less than 15 seconds.
Readers like to read about such interesting materials.
Tip 3: Don't over-extend your brand.
Your brand should ideally represent just one line of product.
You will dilute your brand if you use it on every product that you sell.
After some time, consumers find it hard to remember what your brand stands for.
Is that a brand for watches, or for milk powder? Don't confuse the consumers.
Tip 4: Write about unique characteristics of your brand.
A brand is more memorable if it has unique characteristics.
For example, Brand X is easily remembered because all the products under this brand are made from rattan cane.
So when consumers come across Brand X, they immediately think of all the characteristics of rattan.
Brand X is a good "rattan brand".
