Creating an Effective and Alluring WordPress Landing Page
WordPress has become almost a standard for affiliate marketers trying to use their blogs to promote specific products or building their lists.
However, a blog is continually changing and adapting which can seem to make it difficult to have a static landing page for their WordPress blog.
There are several different reasons that you may want a landing page and your reason determines what how you want your landing pages to be presented.
Do you want to promote your list, a product, or just push more people into the blog itself? Let's take a quick second to talk about list building or product sales on your landing page before we get into using it to market your blog.
The reason I want to talk about list building and product promotion first is that it can be a painstaking effort if done on your own.
You essentially have two options.
The first is to purchase a theme or product that helps create these pages specifically for WordPress.
Most range from $20-$100 depending on what you are looking for.
The second option is to simply do some coding and programming yourself.
While this may seem daunting at first, it is very possible.
However, for times sake, I am not going into specifics here.
The overall goal of your coding changes is to set a static landing page using WordPress and delete certain potential distractions such as the sidebar, and additional advertisements, while still having enough related content available as to not make your visitors feel trapped.
This additional content will also go a long way in making sure that your page is ranked well by search engines.
Now lets focus on creating a landing page that will pull your visitors farther into your blog.
On this page, you want to introduce new readers to your blog.
This is sort of like the first day of high school for your visitors.
They are probably a little unsure of what to expect, as well as unclear about what you have to offer.
Your landing page needs to essentially overwhelm the visitor with useful posts and information without intimidating them.
One way to do this is to have the few paragraphs of your top 10 or 20 posts.
You also want to make them aware of all of your categories and rss feed so that they know what your blog is all about.
You should not make the landing page look much different than the blog itself so that when they do dive further into your blog, the transition seems smooth.
Think of your landing page as your blogs highlight reel.
It showcases your talents and gives your visitors a reason to continue reading and exploring your blog.
My goal has always been to use a WordPress landing page to get people farther into my blog.
The reason is simple.
Once they are farther into your blog, you can sell them on products and get them to join your list.
But keeping someone continually reading your blog is one of the most difficult things there is to do.
Plus, if they are loyal readers, they end up buying a multitude of products from you.
However, if you landing page is aimed at a one time sale, you will only profit from them once.
Plus, if they are not happy with the product they may never come back.
On the other hand, if they are already loyal readers and you have an established relationship with them, they may leave some scathing comments about the product, but they will still come back to read more.
However, a blog is continually changing and adapting which can seem to make it difficult to have a static landing page for their WordPress blog.
There are several different reasons that you may want a landing page and your reason determines what how you want your landing pages to be presented.
Do you want to promote your list, a product, or just push more people into the blog itself? Let's take a quick second to talk about list building or product sales on your landing page before we get into using it to market your blog.
The reason I want to talk about list building and product promotion first is that it can be a painstaking effort if done on your own.
You essentially have two options.
The first is to purchase a theme or product that helps create these pages specifically for WordPress.
Most range from $20-$100 depending on what you are looking for.
The second option is to simply do some coding and programming yourself.
While this may seem daunting at first, it is very possible.
However, for times sake, I am not going into specifics here.
The overall goal of your coding changes is to set a static landing page using WordPress and delete certain potential distractions such as the sidebar, and additional advertisements, while still having enough related content available as to not make your visitors feel trapped.
This additional content will also go a long way in making sure that your page is ranked well by search engines.
Now lets focus on creating a landing page that will pull your visitors farther into your blog.
On this page, you want to introduce new readers to your blog.
This is sort of like the first day of high school for your visitors.
They are probably a little unsure of what to expect, as well as unclear about what you have to offer.
Your landing page needs to essentially overwhelm the visitor with useful posts and information without intimidating them.
One way to do this is to have the few paragraphs of your top 10 or 20 posts.
You also want to make them aware of all of your categories and rss feed so that they know what your blog is all about.
You should not make the landing page look much different than the blog itself so that when they do dive further into your blog, the transition seems smooth.
Think of your landing page as your blogs highlight reel.
It showcases your talents and gives your visitors a reason to continue reading and exploring your blog.
My goal has always been to use a WordPress landing page to get people farther into my blog.
The reason is simple.
Once they are farther into your blog, you can sell them on products and get them to join your list.
But keeping someone continually reading your blog is one of the most difficult things there is to do.
Plus, if they are loyal readers, they end up buying a multitude of products from you.
However, if you landing page is aimed at a one time sale, you will only profit from them once.
Plus, if they are not happy with the product they may never come back.
On the other hand, if they are already loyal readers and you have an established relationship with them, they may leave some scathing comments about the product, but they will still come back to read more.
