The marketing plateau is changing.
The marketing war zone is also changing.
The last two decades have witnessed such a tremendous change that every professional in the field of Marketing, Branding, Public relations has to relearn what they were taught in school.
Buyers, clients have turned the internet to another market place where they make inquiries.
Internet now encourages dialogue and feedback.
The search engine has turned people into independent product and services researchers.
They do also consult their friends, associates before making buying decision.
It is obvious therefore that any brand that helps the buyer makes decision in their favor will earn more credits than the one that stands aloof, waiting for a call that may never come to them.
The above has necessitated the birth of content marketing as a way to educate, entertain, court the attention of buyers to brand's services and products.
It appears to me that every new buzzword always attracts attention of both the qualified and quacks.
Doing it well is now a major concern for many brands as they are now faced with several acclaimed consultants who know nothing to jack about it.
Great content marketing and management offers several opportunities to brand who have qualified hands to do it well.
Content can be used to educate potential industry consumers, provide possible solutions or choices available to clients, exposing sound practices and to initiate a process in relationship building.
Content marketing helps the customers start a relationship with you before they eventually decide to buy from you.
As good as this may sound, delivering great content is not a joke.
No one brings the gift from heaven, they are learnt.
The basic ingredient is passion.
This should be helped with great creative writing skill to make a great headway.
Content marketing has been defined as the art of understanding exactly what your target want to know and delivering that to them in a relevant and compelling way to grow business.
The content must only be relevant but must be compelling to sustain attention.
Great content establishes the brand a resource centre, guide in buying decision.
When a brand can successfully do this, it credibility and chances in the market will skyrocket than those who wait for something to happen.
Great, relevant and compelling contents that adequately informed the buyer will make the brand to first position in the minds of the prospective and real buyers.
One of the best ways to increase visibility, awareness, relevance and gain more market in this recession is to give away free, reliable information that can assist potentials to buy from your brand is through content marketing.
Before you ask them to buy, be a source of helpful information without an attached string.
It positions your brand as a thought leader, caring and proactive.
In conclusion for now, remember that with great content and no promotion, you will remain in darkness.
Adequate content promotion through right channel is important.
But the content must offer value, solution to make required effect.