Facebook Marketing To Increase Buyer Traffic
Marketing with Facebook is an awesome way to boost profit and gain brand awareness.
However, if there is no traffic to your Facebook Page (and your other websites) you won't generate much profit from your online marketing.
People can spend so much effort and time in designing and beautifying their websites that they lose sight of the main goal of every marketing effort: making the sale.
On the internet, sales and traffic are twins that need each other to exist; one cannot exist without the other.
Use the following tips to create a steady flow of traffic to your site or page: 1.
Goals, goals, goals: Your main goal should be to generate a steady flow of sales.
Sending invitations out for people to join your Facebook Group or Page is one thing, but how do you get people to make a purchase? Making the sale is actually the end-point; to start making sales and reaching that end-point you need to form very specific goals.
If you are just getting started in internet marketing, you should start small.
Begin by asking yourself: What is it you want to sell to your customers and how do you want to go about promoting your products or services.
Try to come up with a few different ways to market your brand or service and then put your ideas into action.
Just know that not all promotional activities and Facebook Events are going to draw a lot of participation.
Marketing campaigns are not always going to be great successes and that isn't a bad thing as long as you learn from every campaign.
If your fans were to ignore a certain campaign that you have chosen to run, then you have just gained valuable insight into your target market.
If a campaign has really bad results, then you have just learned a valuable bit of information and you know not to try that sort of campaign again.
Instead you can now develop a different campaign to try on your market.
You can even get feedback as to what you fans would like to see from you on your Facebook Page.
2.
Highlight your promotion: Once you have posted information regarding your promotional event on your Wall for all of your fans to see, don't stop there.
Instead, consider creating an exclusive tab about your upcoming event on your Facebook Page.
If you are by chance running a promotional campaign and a contest at the same time, you should create two separate tabs.
This way, your fans will feel as if they have happened upon something quite special and you will begin to generate social stories and overall excitement about the product or service you are promoting.
3.
Maximize the P.
O.
P.
: Most marketers feel as if they have finally succeeded at the point of purchase; and yes who wouldn't feel fantastic once the sales start rolling in? But are you aware that you can actually use the point of purchase to further market your service or product? Be sure to make good use of the "Deals" feature on Facebook.
Facebook users will be able to instantly post on their Walls what they have purchased from you.
This will alert their contacts of the fabulous purchases they have just made.
Continuous sharing is vital when it comes to social network marketing, so you should always include a "Share on Facebook" link on all of your product pages.
This will make it easy for your customers to log on to Facebook and post on their Walls any info they would like to share about the interesting items they found at your store.
You can make fantastic use of Facebook ads to help drive people straight to your landing page.
You oweit to your customers or fans to inform them that when they click on your ad, the link will take them to a website that is not a part of Facebook.
Don't worry about this.
People respect transparency and up front honesty and they will appreciate it if you don't try to trick them into thinking that your store is still a part of Facebook.
The savvy customers can smell a scam a mile away and when they run into Facebook Ads that are not transparent, they will usually completely ignore them.
However, if there is no traffic to your Facebook Page (and your other websites) you won't generate much profit from your online marketing.
People can spend so much effort and time in designing and beautifying their websites that they lose sight of the main goal of every marketing effort: making the sale.
On the internet, sales and traffic are twins that need each other to exist; one cannot exist without the other.
Use the following tips to create a steady flow of traffic to your site or page: 1.
Goals, goals, goals: Your main goal should be to generate a steady flow of sales.
Sending invitations out for people to join your Facebook Group or Page is one thing, but how do you get people to make a purchase? Making the sale is actually the end-point; to start making sales and reaching that end-point you need to form very specific goals.
If you are just getting started in internet marketing, you should start small.
Begin by asking yourself: What is it you want to sell to your customers and how do you want to go about promoting your products or services.
Try to come up with a few different ways to market your brand or service and then put your ideas into action.
Just know that not all promotional activities and Facebook Events are going to draw a lot of participation.
Marketing campaigns are not always going to be great successes and that isn't a bad thing as long as you learn from every campaign.
If your fans were to ignore a certain campaign that you have chosen to run, then you have just gained valuable insight into your target market.
If a campaign has really bad results, then you have just learned a valuable bit of information and you know not to try that sort of campaign again.
Instead you can now develop a different campaign to try on your market.
You can even get feedback as to what you fans would like to see from you on your Facebook Page.
2.
Highlight your promotion: Once you have posted information regarding your promotional event on your Wall for all of your fans to see, don't stop there.
Instead, consider creating an exclusive tab about your upcoming event on your Facebook Page.
If you are by chance running a promotional campaign and a contest at the same time, you should create two separate tabs.
This way, your fans will feel as if they have happened upon something quite special and you will begin to generate social stories and overall excitement about the product or service you are promoting.
3.
Maximize the P.
O.
P.
: Most marketers feel as if they have finally succeeded at the point of purchase; and yes who wouldn't feel fantastic once the sales start rolling in? But are you aware that you can actually use the point of purchase to further market your service or product? Be sure to make good use of the "Deals" feature on Facebook.
Facebook users will be able to instantly post on their Walls what they have purchased from you.
This will alert their contacts of the fabulous purchases they have just made.
Continuous sharing is vital when it comes to social network marketing, so you should always include a "Share on Facebook" link on all of your product pages.
This will make it easy for your customers to log on to Facebook and post on their Walls any info they would like to share about the interesting items they found at your store.
You can make fantastic use of Facebook ads to help drive people straight to your landing page.
You oweit to your customers or fans to inform them that when they click on your ad, the link will take them to a website that is not a part of Facebook.
Don't worry about this.
People respect transparency and up front honesty and they will appreciate it if you don't try to trick them into thinking that your store is still a part of Facebook.
The savvy customers can smell a scam a mile away and when they run into Facebook Ads that are not transparent, they will usually completely ignore them.
