Online Reputation Management why its needed
Working for one of the country's leading FMCG brands surely does speak up for your capabilities. When you talk to people and when you tell them that you're working for such a huge brand, you definitely make a solid impression.
However it is a false belief that huge brands don't really have to do anything about their reputations as they are already set. The truth is that big brands are most immune to reputation attacks.
I would like to give a personal example from work to make my point. I would not like to name the brand I worked for however it is one of the leading brands today.
So the case study goes like this. Our brand being so huge had various sub-brands under its roof. One of these sub-brands was a kid's energy drink. A certain customer found the qualities of the product very poor. Her dissatisfaction towards the brand was vented out on various public forums on the internet. What followed later was a epic tale to tell the grandkids. After the submission of angry posts by the distressed lady, many followed her tracks. Hundreds of other customers kept on discussing and venting out their anger on the whole of the internet. This was done on social networking sites, blogs, consumer complaint forums, websites and lots more.
Within weeks the online reputation managementwas shattered. People kept on venting out their anger. A few of our marketing executives tried really hard to undo the damage but in vain. The whole situation took about a year to be in control.
Had my company taken care of its online reputation managementall this could have been nipped in the bud. But their ignorance caused tremendous loss to their revenues.
Online reputation management looks out for all that is being said online bout your brand. The good the bad and the ugly, all of it can be only managed by online reputation management.
However it is a false belief that huge brands don't really have to do anything about their reputations as they are already set. The truth is that big brands are most immune to reputation attacks.
I would like to give a personal example from work to make my point. I would not like to name the brand I worked for however it is one of the leading brands today.
So the case study goes like this. Our brand being so huge had various sub-brands under its roof. One of these sub-brands was a kid's energy drink. A certain customer found the qualities of the product very poor. Her dissatisfaction towards the brand was vented out on various public forums on the internet. What followed later was a epic tale to tell the grandkids. After the submission of angry posts by the distressed lady, many followed her tracks. Hundreds of other customers kept on discussing and venting out their anger on the whole of the internet. This was done on social networking sites, blogs, consumer complaint forums, websites and lots more.
Within weeks the online reputation managementwas shattered. People kept on venting out their anger. A few of our marketing executives tried really hard to undo the damage but in vain. The whole situation took about a year to be in control.
Had my company taken care of its online reputation managementall this could have been nipped in the bud. But their ignorance caused tremendous loss to their revenues.
Online reputation management looks out for all that is being said online bout your brand. The good the bad and the ugly, all of it can be only managed by online reputation management.
