Difference Between Facebook Page & Group
Why do I need a page? - If you are a small business or a small but well known brand or a public figure or an expert on something people are looking out for then you need a communication platform with your audience or clients where you have many sub platforms and the incoming traffic to it has no permits to be given out.
You need to be located by all and sundry in your market and they could get in touch with you or your brand on search engines, Facebook, common interest, or even topic of conversation.
You need to offer them in your sub platforms within the same mother platform information of your brand, offers, products, discussions, videos, photos, reviews, polls / surveys, events, application for smartphone downloads, instant customer relation management, FAQs and anything under the sun that otherwise your website or your sales team or publicist or customer service could have offered on a one to one basis.
You must go "WOW, if I could have all that on Facebook and have Facebook too" and you would be right in wanting that.
What you or your brand needs is a Facebook Page.
It is the only answer to all those fancy and basics mentioned above.
With a Facebook page you not only get immediate access to your customers but also become a brand personality which is recognized and solicited for its advice.
Why do I need a group? If you are a community or a group or club where you share common interest with others and would like to keep communication real time about the group initiatives, activities, events, recent photos and videos where the members can access this information for their benefit or fun, you need to start a Facebook group.
While groups are managed by the creator and admins they are very reflective of these administrators and require permission to be let into the group.
So it is for a select few and not meant to have a outreach to whosoever wants to be a part of it.
This one is definitely a No-No for a small business or a brand or a public figure or whoever wants to head in these directions.
I'll tell you that groups are great for anyone who has or wants to begin a community with a specific interest.
Who wants to share information and activities within a closed circuit.
Maybe a group of XYZ Fashionistas in your neighborhood or learn art for your heart or Salsa dance workshops are great fun or lets give 10% of our income to save child abuse et cetera.
Groups do not get picked up on search engines nor can you join them without the admission of the administrator.
Upto 5000 members the admin of the group can send off an email type of a blast update to all the members which is easy updation for all.
Of course even the news feeds include all updates in the group but then same is true for pages too.
So gist of going in for a group is if you are aiming at a very specific known community or interests to share personal thoughts and concerns or information to a closed circuit not general public.
Groups do not give you added advantage of application and multiple tabs on them the kinds that pages do.
Can I have both? Yes!!! Some brands / business/ personalities have pages which are specific to their message for their brand and then diversify with a community which is included in the page in the form of a group.
But believe me only if you know your purpose for this go ahead and do it or else just keep life simple as it should be.
Page Advantage - Seen on searches, linked with the Like button all over the web (100,000 sites have the button for a good reason right?), Your fans friends know about your brand by the best source of publicity 'Word of Mouth' when they like your page or they communicate with your brand or review your brand anywhere on Facebook.
Even news an articles now have the Like button for brands which is updated on Facebook news feed the moment someone clicks on it or reviews your page.
Pages can be promoted through advertisements on search engines and Facebook (revenue is what Facebook was after when they brought out pages).
Pages can be treated as a mini website that isn't static but interactive and is indexed.
Do you need anything else to be famous online?
You need to be located by all and sundry in your market and they could get in touch with you or your brand on search engines, Facebook, common interest, or even topic of conversation.
You need to offer them in your sub platforms within the same mother platform information of your brand, offers, products, discussions, videos, photos, reviews, polls / surveys, events, application for smartphone downloads, instant customer relation management, FAQs and anything under the sun that otherwise your website or your sales team or publicist or customer service could have offered on a one to one basis.
You must go "WOW, if I could have all that on Facebook and have Facebook too" and you would be right in wanting that.
What you or your brand needs is a Facebook Page.
It is the only answer to all those fancy and basics mentioned above.
With a Facebook page you not only get immediate access to your customers but also become a brand personality which is recognized and solicited for its advice.
Why do I need a group? If you are a community or a group or club where you share common interest with others and would like to keep communication real time about the group initiatives, activities, events, recent photos and videos where the members can access this information for their benefit or fun, you need to start a Facebook group.
While groups are managed by the creator and admins they are very reflective of these administrators and require permission to be let into the group.
So it is for a select few and not meant to have a outreach to whosoever wants to be a part of it.
This one is definitely a No-No for a small business or a brand or a public figure or whoever wants to head in these directions.
I'll tell you that groups are great for anyone who has or wants to begin a community with a specific interest.
Who wants to share information and activities within a closed circuit.
Maybe a group of XYZ Fashionistas in your neighborhood or learn art for your heart or Salsa dance workshops are great fun or lets give 10% of our income to save child abuse et cetera.
Groups do not get picked up on search engines nor can you join them without the admission of the administrator.
Upto 5000 members the admin of the group can send off an email type of a blast update to all the members which is easy updation for all.
Of course even the news feeds include all updates in the group but then same is true for pages too.
So gist of going in for a group is if you are aiming at a very specific known community or interests to share personal thoughts and concerns or information to a closed circuit not general public.
Groups do not give you added advantage of application and multiple tabs on them the kinds that pages do.
Can I have both? Yes!!! Some brands / business/ personalities have pages which are specific to their message for their brand and then diversify with a community which is included in the page in the form of a group.
But believe me only if you know your purpose for this go ahead and do it or else just keep life simple as it should be.
Page Advantage - Seen on searches, linked with the Like button all over the web (100,000 sites have the button for a good reason right?), Your fans friends know about your brand by the best source of publicity 'Word of Mouth' when they like your page or they communicate with your brand or review your brand anywhere on Facebook.
Even news an articles now have the Like button for brands which is updated on Facebook news feed the moment someone clicks on it or reviews your page.
Pages can be promoted through advertisements on search engines and Facebook (revenue is what Facebook was after when they brought out pages).
Pages can be treated as a mini website that isn't static but interactive and is indexed.
Do you need anything else to be famous online?
