The Sweet Life
With increasing growth rate and heightened buying power India has become a great place for brands across the world.
The upper middle class is growing with increasing work force and considerable disposable personal income, India has become the perfect melting pot of traditional & modern.
In all of this, Indians are not holding back their purses and exploring the bounties from over the seven seas. Being a young nation, most of the people are willing to explore tastes, sounds and cultures of the foreign lands with their arms wide open. It is trends, that drive the masses and one such rising trend is that of liqueurs. Indians started drinking wine, while devouring western cuisines. It was a complex business, as wines had to be paired with the kind of food you ate. It required expertise and not many Indians were really aware about the subtle implications of wine on food. The latest trend is now having liqueur!
Liqueur is a sweet alcoholic drink thatâEUR(TM)s very simple and delightful to taste. Made from extracts of various foods, herbs and exotic spices, liqueur has been the choice of many Indian royals and heads of states. Back in the days, royal families would call upon special gharanas and thikanas preparing this exotic drink and the methods of preparations were handed down from generation to generations. Liqueurs like the Royal Jagmohan, Royal Kesar Kasturi, Royal Chandr Haas and Royal Mawalin were once used to greet royal guests and dignitaries of the rajas! With the dawn of modern liquors these rich traditions were on the backburner. The rising popularity of mixologists and bartenders, the liqueurs have slowly finding their way back into the social scenes.
Popular liqueurs like BaileyâEUR(TM)s Irish Cream and anise flavoured absinthe liqueurs have been around for a long time and lead in sales by large margins. These drinks have stuck through the hard times and are now becoming regulars at cocktail bars. Another great liqueur is the Drambuie liqueur produced in Scotland. ItâEUR(TM)s a rich scot whiskey liqueur prepared along with honey, herbs and spices. The creation is a sweet, golden spirit that tingle your senses every time! It is 40% alcohol (80 proof) making it a stiff drink which goes down well. The delicious liqueur works as a perfect aperitif and stimulates you for a perfect meal. ItâEUR(TM)s the most ideal drink to entertain your guests at home and add some novelty as hosts. It wonâEUR(TM)t be long before this liqueur storms the Indian shores and becomes a popular drink. ItâEUR(TM)s a quintessential part of many cocktails like the Rusty Nail. The liqueur market in India is on the rise and we could expect to see it peak in the near future as the drink for the young and trendy!
The upper middle class is growing with increasing work force and considerable disposable personal income, India has become the perfect melting pot of traditional & modern.
In all of this, Indians are not holding back their purses and exploring the bounties from over the seven seas. Being a young nation, most of the people are willing to explore tastes, sounds and cultures of the foreign lands with their arms wide open. It is trends, that drive the masses and one such rising trend is that of liqueurs. Indians started drinking wine, while devouring western cuisines. It was a complex business, as wines had to be paired with the kind of food you ate. It required expertise and not many Indians were really aware about the subtle implications of wine on food. The latest trend is now having liqueur!
Liqueur is a sweet alcoholic drink thatâEUR(TM)s very simple and delightful to taste. Made from extracts of various foods, herbs and exotic spices, liqueur has been the choice of many Indian royals and heads of states. Back in the days, royal families would call upon special gharanas and thikanas preparing this exotic drink and the methods of preparations were handed down from generation to generations. Liqueurs like the Royal Jagmohan, Royal Kesar Kasturi, Royal Chandr Haas and Royal Mawalin were once used to greet royal guests and dignitaries of the rajas! With the dawn of modern liquors these rich traditions were on the backburner. The rising popularity of mixologists and bartenders, the liqueurs have slowly finding their way back into the social scenes.
Popular liqueurs like BaileyâEUR(TM)s Irish Cream and anise flavoured absinthe liqueurs have been around for a long time and lead in sales by large margins. These drinks have stuck through the hard times and are now becoming regulars at cocktail bars. Another great liqueur is the Drambuie liqueur produced in Scotland. ItâEUR(TM)s a rich scot whiskey liqueur prepared along with honey, herbs and spices. The creation is a sweet, golden spirit that tingle your senses every time! It is 40% alcohol (80 proof) making it a stiff drink which goes down well. The delicious liqueur works as a perfect aperitif and stimulates you for a perfect meal. ItâEUR(TM)s the most ideal drink to entertain your guests at home and add some novelty as hosts. It wonâEUR(TM)t be long before this liqueur storms the Indian shores and becomes a popular drink. ItâEUR(TM)s a quintessential part of many cocktails like the Rusty Nail. The liqueur market in India is on the rise and we could expect to see it peak in the near future as the drink for the young and trendy!
