Maximizing Your LinkedIn Activities For Your Law Firm
LinkedIn is the most robust and valuable social media network for professionals.
As an attorney, it is important to build your online presence in a network such as LinkedIn.
There are over 43 million registered LinkedIn users and growing.
That is a large enough pool of professionals and fellow attorneys that it can't be ignored.
I will address 5 ways you can tweak your LinkedIn profile below: 1.
You Only Get One Chance At A First Impression - It's important that you put your best foot forward with your LinkedIn profile.
First impressions are difficult to change, especially with the attention spans of online browsers.
Pay close attention to the picture you use for your profile and the headline as well.
Your picture should be professional and attractive.
The headline you use should represent your legal position and needs such as if you are looking to join a firm, want help with a case, or even if you are hiring for your own practice.
2.
Customize Your Url - Take the time to customize your LinkedIn URL.
This is a great opportunity to brand yourself and allow people to easily find you.
It also can help get your profile found in Google when someone searches for your name.
3.
Add Keywords Throughout Your Profile - Do some thinking about your particular legal niche and what types of keywords a client, professional, or colleague might search for.
Add these keywords to your profile so that when a search is performed in LinkedIn, your profile shows up.
4.
LinkedIn Allows You To Add Links...
Do So - On your profile you can add up to 3 links, so take advantage of this.
Add links to your blog, you firm's website, your Twitter account, etc.
Make sure you rename the links so the user knows what they are clicking over to.
5.
Search For and Join Professional LinkedIn Groups - LinkedIn has a "groups" feature where you can join discussions with like-minded professionals.
You can share news stories, discuss best practices, network, etc.
It's a great way to utilize LinkedIn and grow your connections.
As an attorney, it is important to build your online presence in a network such as LinkedIn.
There are over 43 million registered LinkedIn users and growing.
That is a large enough pool of professionals and fellow attorneys that it can't be ignored.
I will address 5 ways you can tweak your LinkedIn profile below: 1.
You Only Get One Chance At A First Impression - It's important that you put your best foot forward with your LinkedIn profile.
First impressions are difficult to change, especially with the attention spans of online browsers.
Pay close attention to the picture you use for your profile and the headline as well.
Your picture should be professional and attractive.
The headline you use should represent your legal position and needs such as if you are looking to join a firm, want help with a case, or even if you are hiring for your own practice.
2.
Customize Your Url - Take the time to customize your LinkedIn URL.
This is a great opportunity to brand yourself and allow people to easily find you.
It also can help get your profile found in Google when someone searches for your name.
3.
Add Keywords Throughout Your Profile - Do some thinking about your particular legal niche and what types of keywords a client, professional, or colleague might search for.
Add these keywords to your profile so that when a search is performed in LinkedIn, your profile shows up.
4.
LinkedIn Allows You To Add Links...
Do So - On your profile you can add up to 3 links, so take advantage of this.
Add links to your blog, you firm's website, your Twitter account, etc.
Make sure you rename the links so the user knows what they are clicking over to.
5.
Search For and Join Professional LinkedIn Groups - LinkedIn has a "groups" feature where you can join discussions with like-minded professionals.
You can share news stories, discuss best practices, network, etc.
It's a great way to utilize LinkedIn and grow your connections.
