Can Using Euro Social Networks Improve Product Sales?
Due to the global economic slump, companies have to be more creative in their marketing strategies and explore all possible ways to drive their sales higher.
A recent survey revealed that online stores, particularly in Britain, have increased their revenues to almost 50% during the past year by using Euro social network sites.
Around 76% of the companies surveyed said that they are using Twitter to keep in touch with their clients and 58% of the top grossing companies have their Facebook pages.
This is a clear indication of the advantages of using Euro social network sites to tap into a company's target market.
British online stores that are using social media have also managed to expand overseas, particularly to its neighbors, France, Italy, Spain and Germany.
It has become easier for these companies to go beyond the usual Euro community and reach markets as far as China.
Social media can be used as a platform to launch a product, or to inform the market about product innovations.
It can be used to conduct surveys that can identify consumer preferences and to create an over-all brand loyalty.
There are various ways that a company can use these networks as marketing tools.
Thus, there is now the challenge of tapping on Euro social networks in order to achieve brand recall.
Some companies have taken the challenge seriously and are now reaping their rewards.
Even small and medium-sized businesses can compete beyond their borders by simply using the power of social media.
Today, there are many companies who are even hiring experts to optimize their business using social networks.
The irony of virtual stores is that they can achieve a more personal mode of relating to their clients through social media better than brick and mortar stores.
Customer interaction is encouraged and sometimes the consumer is asked to participate in product development through surveys.
This can create brand loyalty among clients.
However, in the same way that social media can increase a company's revenues, it can also be the one to destroy it.
For instance, an unsatisfied customer can easily bad-mouth your company on online forums and blogs.
With online exposure, a small mistake can be amplified many times over and can immediately wreak havoc to your business.
Rumors about a brand's poor quality or customer service can spread like wildfire and ruin your potentials for increased sales.
If you are thinking of launching a marketing campaign using Euro social networks, bear in mind that some countries in Europe have their own local social networks which may have a larger following than Facebook or Twitter.
Thus, it will serve your marketing strategy right if you can research on the extent of local networks and use them to your advantage as well.
A recent survey revealed that online stores, particularly in Britain, have increased their revenues to almost 50% during the past year by using Euro social network sites.
Around 76% of the companies surveyed said that they are using Twitter to keep in touch with their clients and 58% of the top grossing companies have their Facebook pages.
This is a clear indication of the advantages of using Euro social network sites to tap into a company's target market.
British online stores that are using social media have also managed to expand overseas, particularly to its neighbors, France, Italy, Spain and Germany.
It has become easier for these companies to go beyond the usual Euro community and reach markets as far as China.
Social media can be used as a platform to launch a product, or to inform the market about product innovations.
It can be used to conduct surveys that can identify consumer preferences and to create an over-all brand loyalty.
There are various ways that a company can use these networks as marketing tools.
Thus, there is now the challenge of tapping on Euro social networks in order to achieve brand recall.
Some companies have taken the challenge seriously and are now reaping their rewards.
Even small and medium-sized businesses can compete beyond their borders by simply using the power of social media.
Today, there are many companies who are even hiring experts to optimize their business using social networks.
The irony of virtual stores is that they can achieve a more personal mode of relating to their clients through social media better than brick and mortar stores.
Customer interaction is encouraged and sometimes the consumer is asked to participate in product development through surveys.
This can create brand loyalty among clients.
However, in the same way that social media can increase a company's revenues, it can also be the one to destroy it.
For instance, an unsatisfied customer can easily bad-mouth your company on online forums and blogs.
With online exposure, a small mistake can be amplified many times over and can immediately wreak havoc to your business.
Rumors about a brand's poor quality or customer service can spread like wildfire and ruin your potentials for increased sales.
If you are thinking of launching a marketing campaign using Euro social networks, bear in mind that some countries in Europe have their own local social networks which may have a larger following than Facebook or Twitter.
Thus, it will serve your marketing strategy right if you can research on the extent of local networks and use them to your advantage as well.
