The Presence Builder Project -Twittering Like a Bird
Sign of the times isn't it.
One of the fastest growing social media tools allows you to chat to others for no more than 140 characters.
And that includes spaces.
We just don't have time for more, it seems.
So where do you fit into this in terms of your presence online.
Probably the easiest answer is to look at Twitter and business.
Do you have a business? Any size business from selling lemonade from your front garden to running a global franchise business? If the answer is yes to any business, then the answer is yes to Twitter.
With other words, let's make it easier, if you have a customer or as much as a million customers you need to be on Twitter.
Phew.
Why? Because Twitter allows you to talk to your customers immediately and all the time.
But that's not all.
The VERY important point is that Twitter allows your customers to talk to you, immediately.
Now that makes you sit up doesn't it.
Because up till now, especially with respect to big business, the customer has had no voice, or if at all it was a tiny thin pitiful voice that nobody listened to.
No two way conversation.
Of course big business didn't want that, otherwise it would be easier to get hold of somebody in authority.
Domino Pizza found out the hard way that sometimes it is really important to be able to have a one on one chat with the customer.
They had not realised that the world had changed.
The customer wants to have a two way conversation because with the internet it has become so much easier to talk to a string of people whether important or not.
So when the drama of the viral videos happened where staff were pretending to play with food during preparation they had no way of re-assuring their customers that not all staff do unspeakable things with food before serving it up to them.
What is there for you to learn about this? If you have a business ensure that your customers can talk to you and you to them.
The easiest, quickest, cheapest way is via Twitter.
The bonus is that the service is free, it just costs your time and secondly if you discipline yourself a little, it isn't that time consuming.
Only 140 characters remember.
As an example, your customers are on Twitter and you have a good two way relationship.
You have a delay in a shipment of really important parts.
In fact the delay is going to impact all of your production by two days at least.
A tweet to this effect immediately you know will assist in keeping your customers patient.
That doesn't mean you don't need to also phone your large customers, send out further mail to apologise.
But Twitter is immediate.
Your customers will be thrilled to be notified so quickly and a lot more forgiving.
So where does Twitter fit into your personal online presence? The answer to this, and you have heard this one before, is that it all depends on the image you wish to build online.
What do you want to achieve.
Who do you want to be, if not yourself, who else? If you want to prepare for a business venture, this could be a start to get some pre-launch interest from people.
If you are looking for a job it might be an idea to hang out with people who are important in your industry.
Association is a great way to further yourself and gain some credibility of your own.
It could also just be a way to chat to friends and share news about what you are doing and reading what they are doing which is what Twitter started out as initially.
It has morphed into a great business tool if one wants to use it that way.
Build your Twitter presence to suit your goals and support your strategy with respect to your online presence.
Every little helps.
Should you be on Twitter? Of course.
Until the next big things happens.
Keep your eyes open.
It's about time something new gets us all flocking off to pastures greener.
One of the fastest growing social media tools allows you to chat to others for no more than 140 characters.
And that includes spaces.
We just don't have time for more, it seems.
So where do you fit into this in terms of your presence online.
Probably the easiest answer is to look at Twitter and business.
Do you have a business? Any size business from selling lemonade from your front garden to running a global franchise business? If the answer is yes to any business, then the answer is yes to Twitter.
With other words, let's make it easier, if you have a customer or as much as a million customers you need to be on Twitter.
Phew.
Why? Because Twitter allows you to talk to your customers immediately and all the time.
But that's not all.
The VERY important point is that Twitter allows your customers to talk to you, immediately.
Now that makes you sit up doesn't it.
Because up till now, especially with respect to big business, the customer has had no voice, or if at all it was a tiny thin pitiful voice that nobody listened to.
No two way conversation.
Of course big business didn't want that, otherwise it would be easier to get hold of somebody in authority.
Domino Pizza found out the hard way that sometimes it is really important to be able to have a one on one chat with the customer.
They had not realised that the world had changed.
The customer wants to have a two way conversation because with the internet it has become so much easier to talk to a string of people whether important or not.
So when the drama of the viral videos happened where staff were pretending to play with food during preparation they had no way of re-assuring their customers that not all staff do unspeakable things with food before serving it up to them.
What is there for you to learn about this? If you have a business ensure that your customers can talk to you and you to them.
The easiest, quickest, cheapest way is via Twitter.
The bonus is that the service is free, it just costs your time and secondly if you discipline yourself a little, it isn't that time consuming.
Only 140 characters remember.
As an example, your customers are on Twitter and you have a good two way relationship.
You have a delay in a shipment of really important parts.
In fact the delay is going to impact all of your production by two days at least.
A tweet to this effect immediately you know will assist in keeping your customers patient.
That doesn't mean you don't need to also phone your large customers, send out further mail to apologise.
But Twitter is immediate.
Your customers will be thrilled to be notified so quickly and a lot more forgiving.
So where does Twitter fit into your personal online presence? The answer to this, and you have heard this one before, is that it all depends on the image you wish to build online.
What do you want to achieve.
Who do you want to be, if not yourself, who else? If you want to prepare for a business venture, this could be a start to get some pre-launch interest from people.
If you are looking for a job it might be an idea to hang out with people who are important in your industry.
Association is a great way to further yourself and gain some credibility of your own.
It could also just be a way to chat to friends and share news about what you are doing and reading what they are doing which is what Twitter started out as initially.
It has morphed into a great business tool if one wants to use it that way.
Build your Twitter presence to suit your goals and support your strategy with respect to your online presence.
Every little helps.
Should you be on Twitter? Of course.
Until the next big things happens.
Keep your eyes open.
It's about time something new gets us all flocking off to pastures greener.
