The Essence of Ethical Search Engine Optimization
SEO is currently an essential requirement for standing out in the maze of websites on the internet. However the techniques used to gain higher ratings in the search engine findings may not be ethical in nature. The ethical SEO techniques include those measures which are acceptable to the search engine providers as well as the searcher who is looking up some information in the cyber world. The essence of these techniques lies in taking the searcher to the right place where he wants to go rather than misleading his search by spurious means which may not be any use to him.
Technique, Not Expert Matters
Before going into the details of the ethical search engine optimization processes, it needs to be categorically understood that the phrase refers to the techniques employed and not the intentions of the expert doing the job. A SEO expert hired by you may indeed be true and ethical in his business model as far as your transactions are concerned but employ unethical methods to get you higher traffic. Thus the means by which the traffic enhancement is done is the key to ethics in SEO.
The Parties Involved in SEO Processes
The basic purpose of all SEO techniques is greater visibility during searches on the net. Here there are 3 essential elements involved who become natural stakeholders in the entire process - The Searcher, the SE and the Web site of the business undertaking SEO. All the 3 elements have equal responsibility in ensuring that the ethical search engine optimization techniques gain precedence over the spurious malpractices which have become rampant on the internet currently.
What Searchers can do
The searcher is primary affected party because of the simple fact that it is his requirement. Thus it becomes his responsibility to undertake searches with engines that are known to be ethical and producing the best matching results. Employing modified and customized search parameters is another means by which the unethical means can be avoided from interfering with the search results. The searchers must also obey the terms and conditions of the search engines as well as target websites in order to increase compliance.
What the Search Engines can do
The biggest responsibility in promoting ethical search engine optimization lies with the SE themselves. They need to crawl and index the web without straining the web servers. Constant evolution of the search robot parameters and algorithm is another important tool that keeps the unethical practices at bay. Giving fair chance to all the relevant websites and keeping the requirements of the searcher as the highest priority is what is expected out of established and reliable search engines. The focus in ratings should be the relevance to the search query rather than the sites other features and strengths.
What the Websites can do
It is the websites competing for attention in search ratings that initiate malpractices in optimization. Thus the responsibility of maintaining the sanctity of the searches lies with them too. They must ensure that the quality and relevance of content at their sites is maintained at all times. The structure, architecture and usability of the sites is another area that the site owners must focus on in order to provide the searcher with the right information that he is seeking. The web sites must adhere to the standards laid down by the search robots without employing means that are against ethical search engine optimization operations.
The web is the property of all citizens of this planet. Hence implementation of ethical SEO methods is a collective responsibility of all the stakeholders and users of this wonderful innovation that has substantially benefited all of us.
Technique, Not Expert Matters
Before going into the details of the ethical search engine optimization processes, it needs to be categorically understood that the phrase refers to the techniques employed and not the intentions of the expert doing the job. A SEO expert hired by you may indeed be true and ethical in his business model as far as your transactions are concerned but employ unethical methods to get you higher traffic. Thus the means by which the traffic enhancement is done is the key to ethics in SEO.
The Parties Involved in SEO Processes
The basic purpose of all SEO techniques is greater visibility during searches on the net. Here there are 3 essential elements involved who become natural stakeholders in the entire process - The Searcher, the SE and the Web site of the business undertaking SEO. All the 3 elements have equal responsibility in ensuring that the ethical search engine optimization techniques gain precedence over the spurious malpractices which have become rampant on the internet currently.
What Searchers can do
The searcher is primary affected party because of the simple fact that it is his requirement. Thus it becomes his responsibility to undertake searches with engines that are known to be ethical and producing the best matching results. Employing modified and customized search parameters is another means by which the unethical means can be avoided from interfering with the search results. The searchers must also obey the terms and conditions of the search engines as well as target websites in order to increase compliance.
What the Search Engines can do
The biggest responsibility in promoting ethical search engine optimization lies with the SE themselves. They need to crawl and index the web without straining the web servers. Constant evolution of the search robot parameters and algorithm is another important tool that keeps the unethical practices at bay. Giving fair chance to all the relevant websites and keeping the requirements of the searcher as the highest priority is what is expected out of established and reliable search engines. The focus in ratings should be the relevance to the search query rather than the sites other features and strengths.
What the Websites can do
It is the websites competing for attention in search ratings that initiate malpractices in optimization. Thus the responsibility of maintaining the sanctity of the searches lies with them too. They must ensure that the quality and relevance of content at their sites is maintained at all times. The structure, architecture and usability of the sites is another area that the site owners must focus on in order to provide the searcher with the right information that he is seeking. The web sites must adhere to the standards laid down by the search robots without employing means that are against ethical search engine optimization operations.
The web is the property of all citizens of this planet. Hence implementation of ethical SEO methods is a collective responsibility of all the stakeholders and users of this wonderful innovation that has substantially benefited all of us.
