Are You Using the Wrong Keywords in Your Articles?
I'm sure by now you are well aware how important article writing can be for your business.
What you may not be aware of is the difference the right choice of keywords can make to your article writing success.
If you reading this article I presume you already know what article marketing/article writing is so I won't into to explaining it here.
But for those you who aren't up to speed on keywords and which ones you should focus on in your article writing I'll explain this in this article.
To get down to the basics, keywords are the words that people type into the search engines to find whatever it is they're looking for.
For example if I was looking for "Weight loss tips" I'd probably type in those very words and I'd expect the search engines to give me websites related to those keywords.
But what a lot of people don't realize is that not keywords are created equally.
What I mean by this is that if someone types in "Free weight loss tips" isn't expecting the same results as someone who just types in "weight loss tips.
" The person who types who uses the extra word "Free" is expecting to find something that isn't going to cost them anything.
They're looking for something free, and if they were given a website with a weight loss product that cost money chances are they're not going to buy it because they're looking for something free.
Now I know this example is an easy to spot and makes common sense but what you might not know is that even a subtle difference in keywords can make a great difference.
For example if we stick with "weight loss" as our main keyword but come up with different variations you see this in action.
Here's a quick pop quiz you.
Take a moment now and look and the following keywords Instant weight loss How to loss weight Rapid weight loss Drastic weight loss.
Now if I asked you to put them in order starting from the best keyword to the worst (well, not the worst but you get the idea) Question: Which keyword is the best one to focus your weight loss article on? Don't cheat now! Take a moment before you read any further.
.
.
.
.
.
.
.
If you said "Drastic weight loss as the best" you'd be wrong.
The best keywords are actually "Instant weight loss," If you gave that keyword as your answer, Congratulations! Here's their order of importance using the Google keywords tool.
(The "£" values are how much you would pay per click if you were using Google AdWords.
) 1.
Instant weight loss (£1.
67) 2.
Rapid weight loss (£1.
42) 3.
Drastic weight loss (£1.
24) 4.
How to loss weight (£1.
05) As you can see while some of the keywords are similar, the results you can get from them are a lot different.
Now if you're still a little bit confused by the £ amount after each keyword here's how I make it a bit clearer to you.
The more expensive keyword "Instant weight loss" costs more because anyone who uses that keyword in the search engines will probably buy a product or service to help them to lose weight.
Compared to "How to lose weight" which could be someone just looking for weight loss suggestions or tips but aren't sure of what they're looking for, so there's not a big a chance of making a sale to them.
So if you're looking to make a sale or promote a paid service you need to target the more expensive keywords they're more expensive because that's where the money is!! So how can you find these high paying keywords, firstly drop by http://www.
adwords.
google.
com/select/KeywordToolExternal and type in your main keyword and other details and click "Get keyword ideas" button.
After a few seconds you'll get a list of keywords related to your main keyword.
Then click the "Choose columns to be displayed" box and select "Show Avg CPC" and fill in a large amount $50 and click go.
After a few seconds you keywords will have a cost per click value after them.
Just click the "Estimated Avg.
CPC" heading and the keywords will sort them selves out into order, click it again until the values are highest to lowest.
You now have the best keyword in your niche.
The highest ones on the list are the ones you need to target; these are the action keywords (by action I mean the action of someone putting their hands in their wallet and buying, that is!) Finally, As you've seen all keywords aren't created equally, if you're going to spend the time writing an article why not make sure it's the type of one that converts the best for you.
Best of luck!
What you may not be aware of is the difference the right choice of keywords can make to your article writing success.
If you reading this article I presume you already know what article marketing/article writing is so I won't into to explaining it here.
But for those you who aren't up to speed on keywords and which ones you should focus on in your article writing I'll explain this in this article.
To get down to the basics, keywords are the words that people type into the search engines to find whatever it is they're looking for.
For example if I was looking for "Weight loss tips" I'd probably type in those very words and I'd expect the search engines to give me websites related to those keywords.
But what a lot of people don't realize is that not keywords are created equally.
What I mean by this is that if someone types in "Free weight loss tips" isn't expecting the same results as someone who just types in "weight loss tips.
" The person who types who uses the extra word "Free" is expecting to find something that isn't going to cost them anything.
They're looking for something free, and if they were given a website with a weight loss product that cost money chances are they're not going to buy it because they're looking for something free.
Now I know this example is an easy to spot and makes common sense but what you might not know is that even a subtle difference in keywords can make a great difference.
For example if we stick with "weight loss" as our main keyword but come up with different variations you see this in action.
Here's a quick pop quiz you.
Take a moment now and look and the following keywords Instant weight loss How to loss weight Rapid weight loss Drastic weight loss.
Now if I asked you to put them in order starting from the best keyword to the worst (well, not the worst but you get the idea) Question: Which keyword is the best one to focus your weight loss article on? Don't cheat now! Take a moment before you read any further.
.
.
.
.
.
.
.
If you said "Drastic weight loss as the best" you'd be wrong.
The best keywords are actually "Instant weight loss," If you gave that keyword as your answer, Congratulations! Here's their order of importance using the Google keywords tool.
(The "£" values are how much you would pay per click if you were using Google AdWords.
) 1.
Instant weight loss (£1.
67) 2.
Rapid weight loss (£1.
42) 3.
Drastic weight loss (£1.
24) 4.
How to loss weight (£1.
05) As you can see while some of the keywords are similar, the results you can get from them are a lot different.
Now if you're still a little bit confused by the £ amount after each keyword here's how I make it a bit clearer to you.
The more expensive keyword "Instant weight loss" costs more because anyone who uses that keyword in the search engines will probably buy a product or service to help them to lose weight.
Compared to "How to lose weight" which could be someone just looking for weight loss suggestions or tips but aren't sure of what they're looking for, so there's not a big a chance of making a sale to them.
So if you're looking to make a sale or promote a paid service you need to target the more expensive keywords they're more expensive because that's where the money is!! So how can you find these high paying keywords, firstly drop by http://www.
adwords.
google.
com/select/KeywordToolExternal and type in your main keyword and other details and click "Get keyword ideas" button.
After a few seconds you'll get a list of keywords related to your main keyword.
Then click the "Choose columns to be displayed" box and select "Show Avg CPC" and fill in a large amount $50 and click go.
After a few seconds you keywords will have a cost per click value after them.
Just click the "Estimated Avg.
CPC" heading and the keywords will sort them selves out into order, click it again until the values are highest to lowest.
You now have the best keyword in your niche.
The highest ones on the list are the ones you need to target; these are the action keywords (by action I mean the action of someone putting their hands in their wallet and buying, that is!) Finally, As you've seen all keywords aren't created equally, if you're going to spend the time writing an article why not make sure it's the type of one that converts the best for you.
Best of luck!
