How Social Media Copywriting Can Expand Your Business
In this digital age, it is easier than ever to own your own business.
Up until fairly recently, most people never thought it was possible to do so for one simple reason: money.
And now that you don't necessarily have to have a brick and mortar store, it's a lot easier to run an organization out of your home (in your pajamas, no less!) via a website.
However, there is one aspect of owning a business that is always necessary, whether your business is downtown or downloadable: marketing.
And, like it or not, social media is one of the best forms of marking you can do for your business.
Why? Because it doesn't require a lot of capital, there's no lugging a boxful of envelopes to the post office, and you don't have to build up a large database of names and addresses.
Social media, such as Facebook, Twitter, LinkedIn and Pinterest, are not just frivolous time-wasters (although they certainly can be); when used smartly, they are excellent platforms for marketing-and thus growing-your business.
The key to successful social media marketing is good copywriting.
More than print copy, social media copywriting must be short, catchy, compelling and include some kind of visual.
It's also essential to end with a link to your website.
But you also don't want every post, tweet or pin to be exclusively about you/your company, or you may come across as a little self-absorbed.
Remember, part of social media marketing is being social.
You should like other pages, comment on and share others' posts, and post pictures or quotes.
This way, not only do you make your presence known and expand your fan base, but potential and current clients get a better sense of who you are: do you like cute puppy pictures, sarcastic quips, or political news stories? And connecting with the human behind the business is paramount for potential new customers.
So here's the million-dollar question: Why would you hire someone to do social media copywriting for you? Two reasons.
One, it's time-consuming to write interesting and informative posts about your product or service, find and like other pages, and read and comment on posts-and all this 3-5 times per week! Which is ideally what you should be doing to keep yourself on the public's radar.
And two: let's face it, not everyone is a writer.
Many people mistakenly believe that when it comes to the internet, anyone can write anything.
That may be true technically, but it doesn't mean that anyone can write well.
And good writing is still the cornerstone of attracting clients and customers.
The most successful entrepreneurs understand that if they don't know how to do something well, they delegate it.
And that's where I, your friendly neighborhood social media copywriter, come in.
Up until fairly recently, most people never thought it was possible to do so for one simple reason: money.
And now that you don't necessarily have to have a brick and mortar store, it's a lot easier to run an organization out of your home (in your pajamas, no less!) via a website.
However, there is one aspect of owning a business that is always necessary, whether your business is downtown or downloadable: marketing.
And, like it or not, social media is one of the best forms of marking you can do for your business.
Why? Because it doesn't require a lot of capital, there's no lugging a boxful of envelopes to the post office, and you don't have to build up a large database of names and addresses.
Social media, such as Facebook, Twitter, LinkedIn and Pinterest, are not just frivolous time-wasters (although they certainly can be); when used smartly, they are excellent platforms for marketing-and thus growing-your business.
The key to successful social media marketing is good copywriting.
More than print copy, social media copywriting must be short, catchy, compelling and include some kind of visual.
It's also essential to end with a link to your website.
But you also don't want every post, tweet or pin to be exclusively about you/your company, or you may come across as a little self-absorbed.
Remember, part of social media marketing is being social.
You should like other pages, comment on and share others' posts, and post pictures or quotes.
This way, not only do you make your presence known and expand your fan base, but potential and current clients get a better sense of who you are: do you like cute puppy pictures, sarcastic quips, or political news stories? And connecting with the human behind the business is paramount for potential new customers.
So here's the million-dollar question: Why would you hire someone to do social media copywriting for you? Two reasons.
One, it's time-consuming to write interesting and informative posts about your product or service, find and like other pages, and read and comment on posts-and all this 3-5 times per week! Which is ideally what you should be doing to keep yourself on the public's radar.
And two: let's face it, not everyone is a writer.
Many people mistakenly believe that when it comes to the internet, anyone can write anything.
That may be true technically, but it doesn't mean that anyone can write well.
And good writing is still the cornerstone of attracting clients and customers.
The most successful entrepreneurs understand that if they don't know how to do something well, they delegate it.
And that's where I, your friendly neighborhood social media copywriter, come in.
