Affiliate Marketing Blueprints For Immediate Business Profits
Are you having trouble getting your copywriting to produce higher conversion rates? It's amazing that you can quickly help yourself just by learning about the easily avoidable mistakes that help to kill conversions. Many things contribute to winning copy, so it's our aim to help you write better by discussing some of the more common mistakes we see all the time.
Before any sale can be made, your copy must help the reader to feel some level of trust in you.
But many new copywriters make the mistake of using negative words or emotions in their copy. The reason for this is that you do not want to create any negative feelings in your readers for any reason whatsoever. You always want to strive to create a state of mind that is positive, receptive, and hopeful that your product or service can solve a particular problem. Don't use words that make the reader feel unhappy. Avoid using words such as 'disastrous' or 'painful', instead go for positive words such as 'amazing' or 'peaceful', etc. There will be times when you will have to use such words, especially in the headlines, but that's only in situations where you have to bring out strong emotions such as fear, curiosity, etc. So just remember that negativity can be used but only in certain places, and always have a clear purpose for doing it.
Keep your paragraphs relatively short, no more than 5 sentences max, because any more and your readers will respond negatively. You need to use a lot of white space in your sales copy so that it's scannable. Readers of sales copy can be picky, and if you can discomfort or annoy them in any way they'll turn around and be gone. Focus on only one point for each paragraph and explain it only a few sentences. Keep you copy "tight" and don't run off into tangents about anything for any reason. A good idea is to write the sales copy like you're telling a story. Stories accomplish a lot in sales copy from relaxing your reader to making him drop his defenses and become a bit more relaxed. And yes, the rules for writing paragraphs still holds for stories because they break up the text black, etc.
Your copy will outright underperform if you fail to have a strong call-to-action in your copy. Why do you create a sales copy? To generate sales for a product/service. The call to action is needed to make that process happen more efficiently.
That is based on decades of direct market experience - your readers must be told what to do in your copy. So just tell them what ever it is you want them to do next. If you want them to click through to order, then say: "Order Now." The more direct and straight forward your call to action is, the better results you will see. If you want, you can do A/B split testing for different calls to action to see which one converts best.
If you write your own copy, or you want to learn how, then you must make an effort to reduce your mistakes as much as possible. Another way to help is by proof-reading, editing, and revising as needed - so get in the habit of doing it.
Before any sale can be made, your copy must help the reader to feel some level of trust in you.
But many new copywriters make the mistake of using negative words or emotions in their copy. The reason for this is that you do not want to create any negative feelings in your readers for any reason whatsoever. You always want to strive to create a state of mind that is positive, receptive, and hopeful that your product or service can solve a particular problem. Don't use words that make the reader feel unhappy. Avoid using words such as 'disastrous' or 'painful', instead go for positive words such as 'amazing' or 'peaceful', etc. There will be times when you will have to use such words, especially in the headlines, but that's only in situations where you have to bring out strong emotions such as fear, curiosity, etc. So just remember that negativity can be used but only in certain places, and always have a clear purpose for doing it.
Keep your paragraphs relatively short, no more than 5 sentences max, because any more and your readers will respond negatively. You need to use a lot of white space in your sales copy so that it's scannable. Readers of sales copy can be picky, and if you can discomfort or annoy them in any way they'll turn around and be gone. Focus on only one point for each paragraph and explain it only a few sentences. Keep you copy "tight" and don't run off into tangents about anything for any reason. A good idea is to write the sales copy like you're telling a story. Stories accomplish a lot in sales copy from relaxing your reader to making him drop his defenses and become a bit more relaxed. And yes, the rules for writing paragraphs still holds for stories because they break up the text black, etc.
Your copy will outright underperform if you fail to have a strong call-to-action in your copy. Why do you create a sales copy? To generate sales for a product/service. The call to action is needed to make that process happen more efficiently.
That is based on decades of direct market experience - your readers must be told what to do in your copy. So just tell them what ever it is you want them to do next. If you want them to click through to order, then say: "Order Now." The more direct and straight forward your call to action is, the better results you will see. If you want, you can do A/B split testing for different calls to action to see which one converts best.
If you write your own copy, or you want to learn how, then you must make an effort to reduce your mistakes as much as possible. Another way to help is by proof-reading, editing, and revising as needed - so get in the habit of doing it.
