The 3 best ways to optimize videos
If you're doing video marketing, this article is for you. You will learn how to create and optimize your video submissions so that they have a chance to get high ranking and a lot of viewers.
Many marketers who begin video marketing for the first time, think that all they have to do is upload a bunch of videos, and the traffic will automatically come pouring in.
Videos are all over the world wide web these days but this doesn't mean that they are the holy grails for getting traffic to your websites. In fact, it's almost the opposite - there are so many new videos being uploaded every day that it's getting harder and harder to get views.
You need to know how to separate your videos from the crowds - meaning that you need to optimize your videos so that they can get good ranking. In this article, you're going to learn 3 proven video optimization tips that if implemented correctly can surely help your videos to get a lot of views and direct traffic to your designated sites.
1. Keyword Optimization
Although it's not the same as articles, videos also require you to target the right keywords - meaning that you do need to select the right keyword or keyword phrases. This may sound rather confusing but it will become clear to you later. After all, the search engines aren't able to pick out the words you're saying in the video itself (yet!).
However, you need to put into perspective the way the video *pages* are setup.
Just the same as optimizing an article or other web page, you're able to edit the file name, title and description on the video page.
If you want to get your video ranked in the search engines, to generate more views and ultimately more click-throughs to your own website, make sure you use targeted keywords in these three places:
- Video title (the most important part, make sure you use an interesting title that people want to click
- Video description. the keyword phrase itself should be included as the first words.
- The file name of the video (the name the video is saved as before uploading)
A majority of people who submit videos neglect to do any optimization whatsoever, so by taking the time required to complete these steps will put you way out ahead.
2. Tagging videos
Adding tags to videos will also help optimize them. This gives the opportunity to add more related keyword phrases to the video page without coming accross as 'spammy'. After all, you want them to be
readable by real people, not just a bunch of keywords for the search engines to spider.
One of the most effective ways to use tags to optimize your videos is to look at some of the most popular videos that are related to yours, and see what tags they're using.
Doing this increases the chances of your video showing up as a related video, which is shown at the end of the competing video, and sometimes in the sidebar, bringing your video more traffic.
This is very easy to do. it's a simple case of checking the bottom of the other video to see what tags have been used. no other research is required.
3. Build Backlinks
Building backlinks to your videos is the third tip. This process is much the same as optimizing other web sites
Building backlinks to your videos is the same as building backlinks to your articles or blog posts. So, don't be afraid to use the same strategies and techniques that already work for you.
For a large proportion of the backlinks, use the keyword phrase, as the 'anchortext', so instead of "click here", it would say the actual keyword. be sure to vary the keywords little, and add some plain links too.
As you can see, properly optimizing videos is quite a simple task. The next part of the process is implementation. just by spending an extra 10-15 minutes for each video submission, your results will improve dramatically.
Many marketers who begin video marketing for the first time, think that all they have to do is upload a bunch of videos, and the traffic will automatically come pouring in.
Videos are all over the world wide web these days but this doesn't mean that they are the holy grails for getting traffic to your websites. In fact, it's almost the opposite - there are so many new videos being uploaded every day that it's getting harder and harder to get views.
You need to know how to separate your videos from the crowds - meaning that you need to optimize your videos so that they can get good ranking. In this article, you're going to learn 3 proven video optimization tips that if implemented correctly can surely help your videos to get a lot of views and direct traffic to your designated sites.
1. Keyword Optimization
Although it's not the same as articles, videos also require you to target the right keywords - meaning that you do need to select the right keyword or keyword phrases. This may sound rather confusing but it will become clear to you later. After all, the search engines aren't able to pick out the words you're saying in the video itself (yet!).
However, you need to put into perspective the way the video *pages* are setup.
Just the same as optimizing an article or other web page, you're able to edit the file name, title and description on the video page.
If you want to get your video ranked in the search engines, to generate more views and ultimately more click-throughs to your own website, make sure you use targeted keywords in these three places:
- Video title (the most important part, make sure you use an interesting title that people want to click
- Video description. the keyword phrase itself should be included as the first words.
- The file name of the video (the name the video is saved as before uploading)
A majority of people who submit videos neglect to do any optimization whatsoever, so by taking the time required to complete these steps will put you way out ahead.
2. Tagging videos
Adding tags to videos will also help optimize them. This gives the opportunity to add more related keyword phrases to the video page without coming accross as 'spammy'. After all, you want them to be
readable by real people, not just a bunch of keywords for the search engines to spider.
One of the most effective ways to use tags to optimize your videos is to look at some of the most popular videos that are related to yours, and see what tags they're using.
Doing this increases the chances of your video showing up as a related video, which is shown at the end of the competing video, and sometimes in the sidebar, bringing your video more traffic.
This is very easy to do. it's a simple case of checking the bottom of the other video to see what tags have been used. no other research is required.
3. Build Backlinks
Building backlinks to your videos is the third tip. This process is much the same as optimizing other web sites
Building backlinks to your videos is the same as building backlinks to your articles or blog posts. So, don't be afraid to use the same strategies and techniques that already work for you.
For a large proportion of the backlinks, use the keyword phrase, as the 'anchortext', so instead of "click here", it would say the actual keyword. be sure to vary the keywords little, and add some plain links too.
As you can see, properly optimizing videos is quite a simple task. The next part of the process is implementation. just by spending an extra 10-15 minutes for each video submission, your results will improve dramatically.
